Business

Checklist: 9 back to school ideas to get your business rolling after the holidays

September is the perfect time of the year for giving a boost to your business strategy, trying new marketing ideas and creating processes that will help you be more efficient. Everybody is coming back from the holidays and ready to get back to work, so having certain things under control will help you ride this wave like a master. Here you have a checklist including some back to school ideas to get your business on point this month. Access the Resource Library to download it for free.   [Tweet "Checklist: 9 back to school ideas to get your business rolling after the holidays"]...

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Free printable: Project Planner for small business owners

Sometimes big projects seem more daunting than they really are simply because we haven't stopped and taken a moment to plan a bit: establish the main steps, break down those steps into smaller tasks and set a deadline for each one. You just need a blank piece of paper for that purpose, but hey, this new printable will help you do it in style :) Head over to the Resource Library to download it for free and don’t forget to share this post with your business community. What other printables would be useful for your business? Let me know in the comments!   [Tweet "Free printable: Project Planner for small business owners"]  ...

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Why you need an inexpensive product or service in your shop

Pricing your products and services is one of the trickiest tasks on your to-do list when you are starting a business or rethinking your existing one. The idea of setting a price that is affordable enough but doesn't undervalue what you are offering looks simple enough in writing but, in reality, it can cause more than one headache. This post is definitely not about how to price your products. That would be a titanic project I wouldn't know how to tackle. However, there's something I've learned with time (call it an idea or a tip) that can really help you attract new clients/buyers once you have all your pricing structure in place.   My personal experience When I started offering the email signature...

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Free printable: Yearly Income Tracker

The new year is almost here so it is time to start thinking about new strategies, possibilities and projects. This printable freebie will be super useful to help you with your goal planning and tracking during the next 12 months (or whenever you want). You can use it to keep track of multiple sources of income each month of the year, including fields for your money goals, the actual amount you earned and totals for each month and each income stream. Alternatively, you can also use it for number of sales, number of new clients, etc. Head over to the Resource Library to download it for free and don't forget to share this post with your business owner community. What other printables would be useful for...

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3 easy tips for a better customer service

A good amount of positive reviews for any product or service you see on the internet, usually mention a great customer service in one way or another. This aspect of a business, especially if it is an online business, is crucial when it comes to brand reputation and client trust. It can really be a decisive factor when someone approaches you as a potential client. It is clear a lot of work involved goes a good customer service, but still, there are some simple actions you can take to start improving fairly easily and right away.   Use canned email responses No matter how extensive and detailed your website’s FAQs section is. You will always have to repeat the same info over and...

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Checklist: 10 ideas to increase your website traffic

We all know website traffic comes and goes and many times it is out of our control due to the many aspects involved: niche, SEO, readability of the page, changes in search engine algorithms, etc. A good SEO strategy requires time and effort to develop and it is crucial to get your website in front of the correct eyes –not only quantity is important. Aside from that, there are still many things you can do to increase your website traffic and therefore the attention your products and services get. Access the resource library to download the checklist I’ve just created, including 10 actionable tips that will help you achieve that goal....

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Instagram Stories: 7 tricks and 7 ideas to market your business

  This functionality may be new to the Instagram platform but it has been out there on Snapchat for quite a while. Instagram stories are similar to Snapchat stories in every possible way: you can post both photos and videos, customize them with text and color doodles, add filters (though not as elaborate as on Snapchat), only your followers can see them and they just last for 24 hours. I've had a Snapchat account for some time now but I have never posted a public story. The amount of work that goes into growing an audience on a new platform has been keeping me from adding it to my business strategy. That's why I got really excited when I heard Instagram was launching their stories. We now have the...

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How to schedule Twitter and Facebook posts for a more efficient social media strategy

  Right now, we want to be present on all the available platforms to promote our business and connect with our audience. We all learn pretty early in the journey that social media is one of the most powerful marketing tools we have. But managing all the social media accounts of a business can be a very time consuming task. Additionaly, if you want to post daily and at different times depending on the platform, it can lead you straight into multitasking, which is the shortest road to the land of lost concentration. This is a quick tutorial on a super simple strategy that will save you a lot of time and it can be summarized in 3 words: schedule your posts. This is...

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Free printable monthly calendar

A new free printable ready to be downloaded! It is a simple monthly calendar this time. You can print as many as you want and customize it for each month. If you are like me and you like to have a broader vision of your month side by side with your daily planner, this can definitely come in handy. Go ahead and download it from the Resource Library now. And don't forget to check the free weekly planner for small business owners as well!...

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What is the real cost of opening and running an Etsy shop?

When it comes to starting a small business, especially if it is related to the handmade world, Etsy is one of the first options for selling goods online people find out about. Many business owners start their adventures on this platform and a great number of them keep their shop open way after they have reached a good level of recognition and have their own standalone website. That’s my exact case: I started my graphic design shop 4 years ago and even though most of my sales come from my own website now, I still keep my presence on Etsy because it is where most of my new clients find out about me. Another reason why I like it and...

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