Business

[UPDATED] What is the real cost of opening and running an Etsy shop?

When it comes to starting a small business, especially if it is related to the handmade world, Etsy is one of the first options for selling goods online people find out about. Many business owners start their adventures on this platform and a great number of them keep their shop open way after they have reached a good level of recognition and have their own standalone website. That’s my exact case: I started my graphic design shop 8 years ago and even though most of my sales come from my own website now, I still keep my presence on Etsy because it is where most of my new clients find out about me. Another reason why I like it and...

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25 Instagram post ideas for small business owners

Coming up with good ideas for Instagram posts can be a little daunting when you are trying to run all aspects of your business and having a life in between. If you also want to share meaningful content that will connect with your audience, it starts getting even trickier. Today, I bring you a printable list to never run out of ideas for quality Instagram content that will help you improve your brand online image and engage with your followers. You can download it for free at the Resource Gallery.  Also, the Premium Branding Pack is 15% off on my Etsy shop until the end of the month! You save over $100 during the promotion. If you were thinking about renewing...

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If you are a small business owner, these podcasts will inspire you

A new year always starts with a bit of a resolution-making and goal-setting craze, especially if you are a small business owner, am I right? Whether you are still thinking about opening a business or yours is already thriving, January invites us to look further, get excited and fill that bullet journal with endless to do lists. Today, I bring you a list of some of my favorite podcasts in the hopes of helping you get inspired and motivated while you conquer all those milestones.   Being Boss Being Boss is a podcast for creative entrepreneurs, freelancers, and side-hustlers. Join Emily Thompson and Kathleen Shannon as they dig into the mindset, habits, routines, and boundaries that help you make money doing what you...

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Why you don’t need to send regular newsletters to benefit from having an email list

If you think email marketing is a thing from the past, this post is probably not for you. In my opinion, as much as there are a hundred new promotion tools available, email is still an effective way of getting your products or services in front of the eyes of many people at a very low cost (or even for free). Keeping an email list and sending out regular newsletters may look like a very time-consuming task, but I'm here to tell you you can still get a lot of the benefits by putting in much less work. Here's how to achieve that by automating 2 parts of the process: getting people to subscribe to your list and sending your...

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Are you opening a new Etsy shop? Step-by-step checklist

As those of you who follow me on Instagram probably know, I’ve recently opened my third Etsy shop! I already have a graphic design shop, an illustration shop and the new one is for printable posters, Wise Magpie Prints. It had been so long since I last opened a new shop on Etsy that I had already forgotten how many details went into the process. Even though I had most of the important aspects figured out, it took me a while to finish the basic configuration and while I was at it, I thought a step-by-step checklist could have really come in handy. So that’s what I’m bringing you today! I’ve created a detailed list of items you need to...

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The life-changing magic of adding times to your to-do list + Free Printable Daily Planner

Do you ever get a feeling of helplessness when you have spent a couple of hours in front of your computer doing this and that but then you look at your to-do list and it is still as massive as it was before? I bet sometimes you are ready to work but don't even know where to start. It is impossible not to find yourself in that situation from time to time when you work from home and/or on your own business. I think the main problem is we usually have deadlines imposed by others but none imposed by ourselves on a smaller scale. We know we have to do these many things today but, well, we have all day,...

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Free printable: Monthly Habit Tracker

Now that January is coming to an end it is about time to admit those resolutions you have for this year are not going to be achieved without putting in a bit of work. Some of those goals may be personal or creative projects, but more often than not, what we really want to do is create new positive habits in our lives. Either if it is spending 20 minutes a day learning a new language, going to the gym more regularly or simply dedicating time to yourself, tracking all those habits in the same place will help you have a clearer picture of your progress month by month. Hear over to the Resource Library to download this monthly habit tracker...

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Checklist: 9 back to school ideas to get your business rolling after the holidays

September is the perfect time of the year for giving a boost to your business strategy, trying new marketing ideas and creating processes that will help you be more efficient. Everybody is coming back from the holidays and ready to get back to work, so having certain things under control will help you ride this wave like a master. Here you have a checklist including some back to school ideas to get your business on point this month. Access the Resource Library to download it for free.   [Tweet "Checklist: 9 back to school ideas to get your business rolling after the holidays"]...

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Free printable: Project Planner for small business owners

Sometimes big projects seem more daunting than they really are simply because we haven't stopped and taken a moment to plan a bit: establish the main steps, break down those steps into smaller tasks and set a deadline for each one. You just need a blank piece of paper for that purpose, but hey, this new printable will help you do it in style :) Head over to the Resource Library to download it for free and don’t forget to share this post with your business community. What other printables would be useful for your business? Let me know in the comments!   [Tweet "Free printable: Project Planner for small business owners"]  ...

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Why you need an inexpensive product or service in your shop

Pricing your products and services is one of the trickiest tasks on your to-do list when you are starting a business or rethinking your existing one. The idea of setting a price that is affordable enough but doesn't undervalue what you are offering looks simple enough in writing but, in reality, it can cause more than one headache. This post is definitely not about how to price your products. That would be a titanic project I wouldn't know how to tackle. However, there's something I've learned with time (call it an idea or a tip) that can really help you attract new clients/buyers once you have all your pricing structure in place.   My personal experience When I started offering the email signature...

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