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Small business, marketing, social media and design

How to open an Instagram shop step by step

If you are on Instagram, you have probably noticed the app layout has recently changed considerably. Along with regular posts and stories, there is a huge emphasis on Reels and Shopping now. They are not new elements but after this last update, they are gaining much more attention. That means if you are a small business owner selling products online and you were not using Instagram Shopping yet, this is a great moment to start. Here you have a step-by-step tutorial on how to start selling your products on Instagram for increased exposure and sales.   What do you need to start?   · A business Instagram account (not a personal profile). · A Facebook page for your business that you have connected to your...

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10 more happy fonts to download for free

  Seeing as my previous collection of free happy fonts is one of your favorite posts from my blog, I've decided to add some more options to the mix! You can use these to design birthday cards, children books and any other fun projects you can think of. Most of them are free for personal use and some of them even for commercial use. Don't forget to check the license for each one. Click on the following names to download them: Henny Penny  ·  Chicken Quiche  ·  Snickles  ·  Brighly Crush  ·  Dear Sunshine  ·  Fifth Grader  ·  Milky Nice  ·  Alone on Earth  ·  Tulena Lamoore  ·  Breakbone   Enjoy, create and don’t forget to share! :) [Tweet "10 more happy fonts to download...

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A guide to bullet journaling for small business owners

At the moment, the bullet journal method seems to be always present when talking about organization and productivity in any field you can imagine. But why is that? What makes this journaling concept so popular? If you are new to the bullet journal movement, you are about to find out. If you are a small business owner who already knows and uses a bullet journal, scroll down to the last section to download a super useful freebie.   What is a bullet journal?   As fancy as it may sound, a bullet journal is simply a planner that you can configure yourself on a blank notebook. Is that all? Yes and no. The creator of the method, Ryder Caroll, developed a simple structure and...

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How to set up Google Alerts and how you can use it for your business

Google Alerts is probably one of the simplest yet most powerful tools available for small business owners out there, and still many don't know about it or don't use it regularly. It is free and super easy to set up (quick tutorial at the end of this post). But what is Google Alerts? It is a bot that automatically sends you emails whenever new content is published (indexed by Google) including one or several key phrases of your choice. For each one of these search terms or phrases, you can configure email frequency, language, and region, as well as some other filters with only a few clicks. But again, how can I use this tool as a small business owner?...

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[UPDATED] What is the real cost of opening and running an Etsy shop?

When it comes to starting a small business, especially if it is related to the handmade world, Etsy is one of the first options for selling goods online people find out about. Many business owners start their adventures on this platform and a great number of them keep their shop open way after they have reached a good level of recognition and have their own standalone website. That’s my exact case: I started my graphic design shop 8 years ago and even though most of my sales come from my own website now, I still keep my presence on Etsy because it is where most of my new clients find out about me. Another reason why I like it and...

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