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Small business, marketing, social media and design

Why you need an inexpensive product or service in your shop

Pricing your products and services is one of the trickiest tasks on your to-do list when you are starting a business or rethinking your existing one. The idea of setting a price that is affordable enough but doesn't undervalue what you are offering looks simple enough in writing but, in reality, it can cause more than one headache. This post is definitely not about how to price your products. That would be a titanic project I wouldn't know how to tackle. However, there's something I've learned with time (call it an idea or a tip) that can really help you attract new clients/buyers once you have all your pricing structure in place.   My personal experience When I started offering the email signature...

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Free printable: Yearly Income Tracker

The new year is almost here so it is time to start thinking about new strategies, possibilities and projects. This printable freebie will be super useful to help you with your goal planning and tracking during the next 12 months (or whenever you want). You can use it to keep track of multiple sources of income each month of the year, including fields for your money goals, the actual amount you earned and totals for each month and each income stream. Alternatively, you can also use it for number of sales, number of new clients, etc. Head over to the Resource Library to download it for free and don't forget to share this post with your business owner community. What other printables would be useful for...

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3 easy tips for a better customer service

A good amount of positive reviews for any product or service you see on the internet, usually mention a great customer service in one way or another. This aspect of a business, especially if it is an online business, is crucial when it comes to brand reputation and client trust. It can really be a decisive factor when someone approaches you as a potential client. It is clear a lot of work involved goes a good customer service, but still, there are some simple actions you can take to start improving fairly easily and right away.   Use canned email responses No matter how extensive and detailed your website’s FAQs section is. You will always have to repeat the same info over and...

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How to create a Coming Soon page on WordPress

If you are planning to create a new website, redesign your existing one or simply make some changes that will probably mess up things for a while, chances are you don’t want your visitors to see the behind the scenes process. That’s when a coming soon page comes in handy. They are also called maintenance pages or splash pages. It will allow you to show a static page on your main URL instead of your actual website. You can customize it with text, images, social media links and even a newsletter sign up form. This way, visitors will immediately understand what’s going on and will also have the opportunity to get some info and contact you if they need. If you...

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Habitica: a twist on productivity apps

You read an article about this new cool app that will allow you to organize your day, stop procrastinating and be the king or queen of productivity. You install it and start using it right away. For the first couple of days, you feel on top of your game, everything gets done on time and your business planning seems to be blooming. Then after a couple more days, the initial excitement starts to wear off and you are back to your old disorganized, procrastinating self again. Sounds familiar? This post may be just another one of those but I really think it isn’t. I absolutely agree that an app can’t do the work for you and that ultimately a clear vision...

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WordPress.com vs WordPress.org: what are the main differences?

If you happen to hang around Facebook groups for entrepreneurs and business owners you have probably noticed this is one of the most frequently asked questions when talking about WordPress websites: what is the difference between WordPress.com and WordPress.org? It is understandably confusing if you have just started dipping your toes on the waters of this content management system. Another common situation is you didn’t build your website yourself and now that you are planning to do some updates you have found out your options are limited because of a wrong choice of platform. The answer to the question is not simple: there are many differences between both options. The main one that could summarize everything is that WordPress.com is similar...

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