Small business, marketing, social media and design

15 lead magnet ideas to grow your email list

Having an extensive email list to which you can advertise your products or services is one of the most valuable assets you can have as a business owner. Offering an opt-in reward is the most effective way of getting people to sign up for your email list. You are asking for their data so it is only fair to give them something in return. Here you have some highly converting lead magnet ideas that will help you get more subscribers while providing value to your audience.   Checklists Choose a topic related to your products or services and create a list of simple, direct actionable items that will help your audience achieve a goal linked to said topic. Checklists have great conversion rates...

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What is the real cost of building and running a website with WordPress, Squarespace, and Wix?

When considering building a new website for your business, it may be difficult to figure out the real cost of doing so on each one of the main available platforms such as self-hosted WordPress, Squarespace, Wix, or Etsy in the case of an online shop. In this post, you will find a quick comparison of the ongoing costs involved in opening and maintaining a website using each one of these services.   Some considerations:   ·   Even though many of the associated costs may be paid yearly, I’m going to calculate the approximate monthly cost for easier comparison. ·   I’m also going to calculate it for two different cases for each platform, that of a simple informational website and that of a website including an...

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Wix vs Squarespace: What are the main differences?

When it comes to website builders, Wix and Squarespace are definitely the most popular and widely used options right now, and for good reasons too: they are both user friendly, affordable, and capable of great results. So, what are the main differences and why you should choose one or the other? Here you have an in-depth dive into their strengths and weakness in some crucial aspects of the website building experience. I’ve analyzed these categories from the point of view of a regular user who won’t be editing any code but just using the base editors on both platforms.   Ease of use The websites on both Wix and Squarespace are edited on a drag-and-drop interface based on the “What You See Is...

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Be bold, have courage and don’t think too much: Amy Fung on running a coaching business

Hi Amy! Could you tell us a bit about yourself? I am a Life and Executive Coach and I started my own Coaching business in 2016. Before that, I have over 20 years experience in corporate working as CFO for HK and Greater China for Advertising and PR companies.   What’s your business name? What products or services do you offer? My business name is: Amy Fung Coaching Company Limited. I offer Life and Executive Coaching, Career Coaching, Training and Facilitation.   How did you get the background and skills necessary to run this type of business? I have studied the Advanced Certified Coaching in Hong Kong University SPACE and I also have taken some ICF accredited courses for professional coaching training.   How has your business evolved since you started...

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3 passive income ideas for small business owners

I’m sure you have heard of and read about passive income many times before, as the concept is becoming ever more popular in the small business world. To start, what is passive income? It is that income you receive from something you created once and keep selling more or less on autopilot without the number of sales adding work time to your schedule. Even though passive income can be low maintenance, there is a variable amount of work involved in the creation of the product or service you are offering, depending on the nature of it. The advantage is, once it is created, you can continue getting income from it without necessarily an additional effort on your side. Here I’ve...

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