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Small business, marketing, social media and design

Font formats: What is the difference between OTF and TTF? + I have a YouTube channel!

If you have ever downloaded a new font to install on your computer, you have probably come across these two different formats: TTF and OTF. If you opened both files, you probably didn't notice any differences. So, what's the deal with these two font formats and which one should you choose? First, let's see some details about each one:   TTF (TrueType Font) This format was developed by Apple and Microsoft in the early 1980s. They needed a format that could be recognized by both operating systems as well as printers and this was the result. It includes both the screen and printer data in a single file. It is still the most popular of the two.   OTF (OpenType Font) OTF is the evolution of...

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The life-changing magic of adding times to your to-do list + Free Printable Daily Planner

Do you ever get a feeling of helplessness when you have spent a couple of hours in front of your computer doing this and that but then you look at your to-do list and it is still as massive as it was before? I bet sometimes you are ready to work but don't even know where to start. It is impossible not to find yourself in that situation from time to time when you work from home and/or on your own business. I think the main problem is we usually have deadlines imposed by others but none imposed by ourselves on a smaller scale. We know we have to do these many things today but, well, we have all day,...

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Free printable: Monthly Habit Tracker

Now that January is coming to an end it is about time to admit those resolutions you have for this year are not going to be achieved without putting in a bit of work. Some of those goals may be personal or creative projects, but more often than not, what we really want to do is create new positive habits in our lives. Either if it is spending 20 minutes a day learning a new language, going to the gym more regularly or simply dedicating time to yourself, tracking all those habits in the same place will help you have a clearer picture of your progress month by month. Hear over to the Resource Library to download this monthly habit tracker...

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Checklist: 9 back to school ideas to get your business rolling after the holidays

September is the perfect time of the year for giving a boost to your business strategy, trying new marketing ideas and creating processes that will help you be more efficient. Everybody is coming back from the holidays and ready to get back to work, so having certain things under control will help you ride this wave like a master. Here you have a checklist including some back to school ideas to get your business on point this month. Access the Resource Library to download it for free.   [Tweet "Checklist: 9 back to school ideas to get your business rolling after the holidays"]...

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Free printable: Project Planner for small business owners

Sometimes big projects seem more daunting than they really are simply because we haven't stopped and taken a moment to plan a bit: establish the main steps, break down those steps into smaller tasks and set a deadline for each one. You just need a blank piece of paper for that purpose, but hey, this new printable will help you do it in style :) Head over to the Resource Library to download it for free and don’t forget to share this post with your business community. What other printables would be useful for your business? Let me know in the comments!   [Tweet "Free printable: Project Planner for small business owners"]  ...

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Why you need an inexpensive product or service in your shop

Pricing your products and services is one of the trickiest tasks on your to-do list when you are starting a business or rethinking your existing one. The idea of setting a price that is affordable enough but doesn't undervalue what you are offering looks simple enough in writing but, in reality, it can cause more than one headache. This post is definitely not about how to price your products. That would be a titanic project I wouldn't know how to tackle. However, there's something I've learned with time (call it an idea or a tip) that can really help you attract new clients/buyers once you have all your pricing structure in place.   My personal experience When I started offering the email signature...

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