Blog

Small business, marketing, social media and design

[UPDATED] What is the real cost of opening and running an Etsy shop?

When it comes to starting a small business, especially if it is related to the handmade world, Etsy is one of the first options for selling goods online people find out about. Many business owners start their adventures on this platform and a great number of them keep their shop open way after they have reached a good level of recognition and have their own standalone website. That’s my exact case: I started my graphic design shop 8 years ago and even though most of my sales come from my own website now, I still keep my presence on Etsy because it is where most of my new clients find out about me. Another reason why I like it and...

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25 Instagram post ideas for small business owners

Coming up with good ideas for Instagram posts can be a little daunting when you are trying to run all aspects of your business and having a life in between. If you also want to share meaningful content that will connect with your audience, it starts getting even trickier. Today, I bring you a printable list to never run out of ideas for quality Instagram content that will help you improve your brand online image and engage with your followers. You can download it for free at the Resource Gallery.  Also, the Premium Branding Pack is 15% off on my Etsy shop until the end of the month! You save over $100 during the promotion. If you were thinking about renewing...

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If you are a small business owner, these podcasts will inspire you

A new year always starts with a bit of a resolution-making and goal-setting craze, especially if you are a small business owner, am I right? Whether you are still thinking about opening a business or yours is already thriving, January invites us to look further, get excited and fill that bullet journal with endless to do lists. Today, I bring you a list of some of my favorite podcasts in the hopes of helping you get inspired and motivated while you conquer all those milestones.   Being Boss Being Boss is a podcast for creative entrepreneurs, freelancers, and side-hustlers. Join Emily Thompson and Kathleen Shannon as they dig into the mindset, habits, routines, and boundaries that help you make money doing what you...

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Why you don’t need to send regular newsletters to benefit from having an email list

If you think email marketing is a thing from the past, this post is probably not for you. In my opinion, as much as there are a hundred new promotion tools available, email is still an effective way of getting your products or services in front of the eyes of many people at a very low cost (or even for free). Keeping an email list and sending out regular newsletters may look like a very time-consuming task, but I'm here to tell you you can still get a lot of the benefits by putting in much less work. Here's how to achieve that by automating 2 parts of the process: getting people to subscribe to your list and sending your...

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Are you opening a new Etsy shop? Step-by-step checklist

As those of you who follow me on Instagram probably know, I’ve recently opened my third Etsy shop! I already have a graphic design shop, an illustration shop and the new one is for printable posters, Wise Magpie Prints. It had been so long since I last opened a new shop on Etsy that I had already forgotten how many details went into the process. Even though I had most of the important aspects figured out, it took me a while to finish the basic configuration and while I was at it, I thought a step-by-step checklist could have really come in handy. So that’s what I’m bringing you today! I’ve created a detailed list of items you need to...

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