Why you must have a logo or improve your current one?

  First impression. That's the main reason why a business needs a professional logo design. I'm sure you have heard this many times before. It is one of the most important reasons but there are some others that you should consider. Differentiation is essential, especially when you have a small business. Even if you are selling handmade bookmarks or bracelets that you make on your spare time. And here's why: if you search for "handmade bracelets" on Etsy, Pinterest or Instagram, you will automatically get hundreds of designs from different sellers, all of them mixed with images of personal craft projects by other people who are not looking for sales. One ot the tools you have to gain attention on this...

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4 Videos About Productivity and Time Management

  I have taken a look at some of my favorite small (and big) business related YouTube channels and here you have a small selection of videos to get some really nice ideas. They are full of productivity and time management tips. I leave you with Natalie Sisson, Jacqueline Jensen, Jennifer Gosse, Alex Beadon and Marie Forleo. Enjoy!    ...

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The Perfect Newsletter Checklist

  A newsletter is one of the most powerful tools you can use to engage with your audience and keep them updated on what is going on with your brand. It helps maintaining a regular contact with customers or followers who can’t check social media very often. In my personal experience there is a particular reaction that occurs very often: a previous client is thinking about hiring my services again to work on a new project. Since this new idea doesn’t seem of vital importance for his/her company, he/she keeps putting off contacting me about it. But when one of my newsletters appears on his/her inbox, he/she suddenly finds a moment to send me an email and the magic begins. Even...

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