Social Media

6 processes you should automate in your small business

The day-to-day of running a small business involves many tasks that we need to perform regularly, some of them crucial to our success. By automating these processes, even partially, you will be able not only to save time and money but also reduce errors and market your business more efficiently. Here you have some ideas on tasks you can start automating today.   Pre-written email responses This one is the perfect example of how an automated process can save you loads of time....

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How to open an Instagram shop step by step

If you are on Instagram, you have probably noticed the app layout has recently changed considerably. Along with regular posts and stories, there is a huge emphasis on Reels and Shopping now. They are not new elements but after this last update, they are gaining much more attention. That means if you are a small business owner selling products online and you were not using Instagram Shopping yet, this is a great moment to start. Here you have a step-by-step...

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25 Instagram post ideas for small business owners

Coming up with good ideas for Instagram posts can be a little daunting when you are trying to run all aspects of your business and having a life in between. If you also want to share meaningful content that will connect with your audience, it starts getting even trickier. Today, I bring you a printable list to never run out of ideas for quality Instagram content that will help you improve your brand online image and engage with your followers....

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Instagram challenge: Grow your account in 7 days + new Resource Library!

Ready to give your Instagram account a boost? I've prepared a challenge with a total of 7 actionable items, one for each day of the next week (or whenever you want to start it). The main idea behind this challenge is to incorporate the following actions into your routine, some of them daily, others once or twice a week. If you do it that way, you will probably see an important increase on your account numbers as well as on the engagement level...

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Instagram Stories: 7 tricks and 7 ideas to market your business

  This functionality may be new to the Instagram platform but it has been out there on Snapchat for quite a while. Instagram stories are similar to Snapchat stories in every possible way: you can post both photos and videos, customize them with text and color doodles, add filters (though not as elaborate as on Snapchat), only your followers can see them and they just last for 24 hours. I've had a Snapchat account for some time now but I have never posted a public...

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How to schedule Twitter and Facebook posts for a more efficient social media strategy

  Right now, we want to be present on all the available platforms to promote our business and connect with our audience. We all learn pretty early in the journey that social media is one of the most powerful marketing tools we have. But managing all the social media accounts of a business can be a very time consuming task. Additionaly, if you want to post daily and at different times depending on the platform, it can lead you straight into...

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My Small Business Toolbox – 13 online resources that will make your digital life easier

In this day and age, the majority of small business owners have an online presence either on social media, a website or both. This means most of us have a computer around and need to use it for many different tasks during the day: creating digital content, planning a marketing campaign, keeping track of statistics, etc. There are a ton of tools and tutorials out there that can help us with all these processes but it is difficult to keep...

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9 essential websites for small business owners and entrepreneurs

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new...

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3 inspirational TED talks about learning, creativity and design

    If you are a small business owner you already know you need a fair amount of these three things in order to keep things going: a pinch of love for learning new things and wearing many hats, a great deal of creativity to help you solve problems and engage your audience, and a good taste in design in order to present your brand in an attractive, trustworthy way. In the following videos John Green, Sir Ken Robinson and Tony Fadell share some...

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