Social Media

Instagram challenge: Grow your account in 7 days + new Resource Library!

Ready to give your Instagram account a boost? I've prepared a challenge with a total of 7 actionable items, one for each day of the next week (or whenever you want to start it). The main idea behind this challenge is to incorporate the following actions into your routine, some of them daily, others once or twice a week. If you do it that way, you will probably see an important increase on your account numbers as well as on the engagement level of your followers. Where can you download the Instagram challenge? On the new Sombras Blancas' Resource Library! I've gathered all the printables, checklists, tutorials and other freebies I've been creating since I started my business and I will keep adding more...

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Instagram Stories: 7 tricks and 7 ideas to market your business

  This functionality may be new to the Instagram platform but it has been out there on Snapchat for quite a while. Instagram stories are similar to Snapchat stories in every possible way: you can post both photos and videos, customize them with text and color doodles, add filters (though not as elaborate as on Snapchat), only your followers can see them and they just last for 24 hours. I've had a Snapchat account for some time now but I have never posted a public story. The amount of work that goes into growing an audience on a new platform has been keeping me from adding it to my business strategy. That's why I got really excited when I heard Instagram was launching their stories. We now have the...

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How to schedule Twitter and Facebook posts for a more efficient social media strategy

  Right now, we want to be present on all the available platforms to promote our business and connect with our audience. We all learn pretty early in the journey that social media is one of the most powerful marketing tools we have. But managing all the social media accounts of a business can be a very time consuming task. Additionaly, if you want to post daily and at different times depending on the platform, it can lead you straight into multitasking, which is the shortest road to the land of lost concentration. This is a quick tutorial on a super simple strategy that will save you a lot of time and it can be summarized in 3 words: schedule your posts. This is...

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My Small Business Toolbox – 13 online resources that will make your digital life easier

  In this day and age, the majority of small business owners have an online presence either on social media, a website or both. This means most of us have a computer around and need to use it for many different tasks during the day: creating digital content, planning a marketing campaign, keeping track of statistics, etc. There are a ton of tools and tutorials out there that can help us with all these processes but it is difficult to keep track of all the new possibilities as they come up. Today I want to share with you some of the things I have on my toolbox. I hope you find them useful! If you regularly use other handy resources, please,...

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9 essential websites for small business owners and entrepreneurs

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new clients. Here you have a list of some of the websites I usually check on a regular basis.   Social Media Examiner Here you will find dialy posts about the latest news on social media and blogging, super useful tips to help you...

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3 inspirational TED talks about learning, creativity and design

    If you are a small business owner you already know you need a fair amount of these three things in order to keep things going: a pinch of love for learning new things and wearing many hats, a great deal of creativity to help you solve problems and engage your audience, and a good taste in design in order to present your brand in an attractive, trustworthy way. In the following videos John Green, Sir Ken Robinson and Tony Fadell share some ideas worth spreading about these topics. Enjoy!       [Tweet "3 inspirational TED talks about learning, creativity and design"]...

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Small Business Resources – Twitter list

    Hi friends! I've recently created a Twitter list full of interesting people, sites and resources for small business owners and I wanted to share it with you. I think it is a great way to keep up with the latest news in our field, to get new ideas on how to improve your business and to connect with other fellow entrepreneurs. Just hit the Subscribe button and you will be able to check all the updates by going to the Lists tab on your Twitter profile. If you use a Twitter client such as TweetDeck or Hootsuite you can create a new column on your dashboard for the Small Business Resources stream. I will be adding more resources to the list as I find...

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How each social media platform can help you improve your brand

  Facebook, Twitter, Pinterest, Instagram… if you are a small business or blog owner you have probably heard about and already used most of these platforms as another way to market your brand. I’m also sure sometimes you feel you have too many places to manage online. It’s impossible to avoid this thought when you are the one in charge of product quality, customer service, shipping, blogging and social media management among a ton of other things. However, after some years working on this field, I’ve came to the conclusion that each one of these platforms can be used in a very different way, yet having many aspects in common. This post is a quick guide about how each social media...

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