Marketing

3 passive income ideas for small business owners

I’m sure you have heard of and read about passive income many times before, as the concept is becoming ever more popular in the small business world. To start, what is passive income? It is that income you receive from something you created once and keep selling more or less on autopilot without the number of sales adding work time to your schedule. Even though passive income can be low maintenance, there is a variable amount of work involved in the creation of the product or service you are offering, depending on the nature of it. The advantage is, once it is created, you can continue getting income from it without necessarily an additional effort on your side. Here I’ve...

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6 processes you should automate in your small business

The day-to-day of running a small business involves many tasks that we need to perform regularly, some of them crucial to our success. By automating these processes, even partially, you will be able not only to save time and money but also reduce errors and market your business more efficiently. Here you have some ideas on tasks you can start automating today.   Pre-written email responses This one is the perfect example of how an automated process can save you loads of time. Take a minute to write a list of emails you send over and over: answering information requests about your products or services, follow-up emails to people who have expressed interest in your business, client reminders about ongoing services, project wrap-ups…...

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How to open an Instagram shop step by step

If you are on Instagram, you have probably noticed the app layout has recently changed considerably. Along with regular posts and stories, there is a huge emphasis on Reels and Shopping now. They are not new elements but after this last update, they are gaining much more attention. That means if you are a small business owner selling products online and you were not using Instagram Shopping yet, this is a great moment to start. Here you have a step-by-step tutorial on how to start selling your products on Instagram for increased exposure and sales.   What do you need to start?   · A business Instagram account (not a personal profile). · A Facebook page for your business that you have connected to your...

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How to set up Google Alerts and how you can use it for your business

Google Alerts is probably one of the simplest yet most powerful tools available for small business owners out there, and still many don't know about it or don't use it regularly. It is free and super easy to set up (quick tutorial at the end of this post). But what is Google Alerts? It is a bot that automatically sends you emails whenever new content is published (indexed by Google) including one or several key phrases of your choice. For each one of these search terms or phrases, you can configure email frequency, language, and region, as well as some other filters with only a few clicks. But again, how can I use this tool as a small business owner?...

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25 Instagram post ideas for small business owners

Coming up with good ideas for Instagram posts can be a little daunting when you are trying to run all aspects of your business and having a life in between. If you also want to share meaningful content that will connect with your audience, it starts getting even trickier. Today, I bring you a printable list to never run out of ideas for quality Instagram content that will help you improve your brand online image and engage with your followers. You can download it for free at the Resource Gallery.  Also, the Premium Branding Pack is 15% off on my Etsy shop until the end of the month! You save over $100 during the promotion. If you were thinking about renewing...

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Why you don’t need to send regular newsletters to benefit from having an email list

If you think email marketing is a thing from the past, this post is probably not for you. In my opinion, as much as there are a hundred new promotion tools available, email is still an effective way of getting your products or services in front of the eyes of many people at a very low cost (or even for free). Keeping an email list and sending out regular newsletters may look like a very time-consuming task, but I'm here to tell you you can still get a lot of the benefits by putting in much less work. Here's how to achieve that by automating 2 parts of the process: getting people to subscribe to your list and sending your...

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Why you need an inexpensive product or service in your shop

Pricing your products and services is one of the trickiest tasks on your to-do list when you are starting a business or rethinking your existing one. The idea of setting a price that is affordable enough but doesn't undervalue what you are offering looks simple enough in writing but, in reality, it can cause more than one headache. This post is definitely not about how to price your products. That would be a titanic project I wouldn't know how to tackle. However, there's something I've learned with time (call it an idea or a tip) that can really help you attract new clients/buyers once you have all your pricing structure in place.   My personal experience When I started offering the email signature...

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Checklist: 10 ideas to increase your website traffic

We all know website traffic comes and goes and many times it is out of our control due to the many aspects involved: niche, SEO, readability of the page, changes in search engine algorithms, etc. A good SEO strategy requires time and effort to develop and it is crucial to get your website in front of the correct eyes –not only quantity is important. Aside from that, there are still many things you can do to increase your website traffic and therefore the attention your products and services get. Access the resource library to download the checklist I’ve just created, including 10 actionable tips that will help you achieve that goal....

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How to schedule Twitter and Facebook posts for a more efficient social media strategy

  Right now, we want to be present on all the available platforms to promote our business and connect with our audience. We all learn pretty early in the journey that social media is one of the most powerful marketing tools we have. But managing all the social media accounts of a business can be a very time consuming task. Additionaly, if you want to post daily and at different times depending on the platform, it can lead you straight into multitasking, which is the shortest road to the land of lost concentration. This is a quick tutorial on a super simple strategy that will save you a lot of time and it can be summarized in 3 words: schedule your posts. This is...

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