Marketing

Why you need an inexpensive product or service in your shop

Pricing your products and services is one of the trickiest tasks on your to-do list when you are starting a business or rethinking your existing one. The idea of setting a price that is affordable enough but doesn't undervalue what you are offering looks simple enough in writing but, in reality, it can cause more than one headache. This post is definitely not about how to price your products. That would be a titanic project I wouldn't know how to tackle. However, there's something I've learned with time (call it an idea or a tip) that can really help you attract new clients/buyers once you have all your pricing structure in place.   My personal experience When I started offering the email signature...

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Checklist: 10 ideas to increase your website traffic

We all know website traffic comes and goes and many times it is out of our control due to the many aspects involved: niche, SEO, readability of the page, changes in search engine algorithms, etc. A good SEO strategy requires time and effort to develop and it is crucial to get your website in front of the correct eyes –not only quantity is important. Aside from that, there are still many things you can do to increase your website traffic and therefore the attention your products and services get. Access the resource library to download the checklist I’ve just created, including 10 actionable tips that will help you achieve that goal....

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How to schedule Twitter and Facebook posts for a more efficient social media strategy

  Right now, we want to be present on all the available platforms to promote our business and connect with our audience. We all learn pretty early in the journey that social media is one of the most powerful marketing tools we have. But managing all the social media accounts of a business can be a very time consuming task. Additionaly, if you want to post daily and at different times depending on the platform, it can lead you straight into multitasking, which is the shortest road to the land of lost concentration. This is a quick tutorial on a super simple strategy that will save you a lot of time and it can be summarized in 3 words: schedule your posts. This is...

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My Small Business Toolbox – 13 online resources that will make your digital life easier

  In this day and age, the majority of small business owners have an online presence either on social media, a website or both. This means most of us have a computer around and need to use it for many different tasks during the day: creating digital content, planning a marketing campaign, keeping track of statistics, etc. There are a ton of tools and tutorials out there that can help us with all these processes but it is difficult to keep track of all the new possibilities as they come up. Today I want to share with you some of the things I have on my toolbox. I hope you find them useful! If you regularly use other handy resources, please,...

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Promotion Checklist for Small Business Owners – Free printable PDF!

  We small business owners are constantly looking for new ways to market our products and services. New approaches to old ways are welcome too. I've recently put together this awesome PDF checklist and I wanted to share it with you. It includes 15 creative marketing ideas that will help you increase your visits, social media interactions and sales. You can print it to mark that actions you have already taken and keep it close to work on those still pending. Download it from the Resource Library. I hope you find it useful! :) [Tweet "Promotion Checklist for Small Business Owners - Free printable PDF! #smallbusiness #marketing"]...

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4 basic functionalities you should have on your website

  When you use your website to market your products or services, the main goal should be to make things easy, even ridiculously easy, for those visitors who are potential buyers. A well-designed business website should display a delicate balance between offering many possibilities and presenting them in a simple way. This requires some key elements that, depending on the nature of the products offered, should be included under one form or another. Some of the functionalities listed on this post might seem pretty obvious because we are used to seeing them everywhere. That is precisely the reason why we tend to downplay their importance.     Contact form It is almost impossible to find a website that doesn’t include a contact page or section....

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Now that I have my logo, what can I do with it?

  You have read a ton of articles about the importance of having a professional logo for your business. You have done your research and have found the perfect designer who was able to translate the idea you had in mind into graphics. You have paid a good amount of money for his/her services and you have end up with a beautiful logo you are very proud of. It really represents your values and you know it will grab the attention of your target audience. That's a huge step, but now what? Here you have some ideas of what you can do with your logo to help you improve your visual image and marketing campaigns. The basics These are the first items that come to mind...

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9 essential websites for small business owners and entrepreneurs

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new clients. Here you have a list of some of the websites I usually check on a regular basis.   Social Media Examiner Here you will find dialy posts about the latest news on social media and blogging, super useful tips to help you...

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3 inspirational TED talks about learning, creativity and design

    If you are a small business owner you already know you need a fair amount of these three things in order to keep things going: a pinch of love for learning new things and wearing many hats, a great deal of creativity to help you solve problems and engage your audience, and a good taste in design in order to present your brand in an attractive, trustworthy way. In the following videos John Green, Sir Ken Robinson and Tony Fadell share some ideas worth spreading about these topics. Enjoy!       [Tweet "3 inspirational TED talks about learning, creativity and design"]...

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5 guerrilla marketing ideas that will help you gain more exposure

    What is guerrilla marketing? Wikipedia says: a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It sounds worth trying, right? I'm sure you are already using some of these tactics but here you have 5 simple ideas to help you reach more potencial customers and give some love to those who are already there.   Use a points system/reward card for loyal clients. Allow your clients to "collect" points each time they buy something from you so when they reach a certain number of points they receive a free product or service. If you own a physical business having an actual reward card will also help as your...

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