Business

5 guerrilla marketing ideas that will help you gain more exposure

    What is guerrilla marketing? Wikipedia says: a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It sounds worth trying, right? I'm sure you are already using some of these tactics but here you have 5 simple ideas to help you reach more potencial customers and give some love to those who are already there.   Use a points system/reward card for loyal clients. Allow your clients to "collect" points each time they buy something from you so when they reach a certain number of points they receive a free product or service. If you own a physical business having an actual reward card will also help as your...

Read More

Know your files: A quick guide to JPG, PNG, RGB, CMYK and all that jazz

    I'm sure every small business owner with a minimum of online presence has asked him/herself these questions at least once: Is it better to use my logo in PNG or JPG for this? What's a vector file? What's the difference between RGB and CMYK colors? Even if you aren't online the time always comes when you have to order some profesionally printed business cards or posters and you are asked to send the design in AI format. What does that even mean? Let's find out!   JPG and PNG: image file formats JPG or JPEG stands for Joint Photographic Experts Group and it is one of the most commonly used formats for image files on the internet. It was originally developed to be a standard for professional...

Read More

“Everyone” is not your target market

    Everytime I start a custom logo or website design project with a new client I send him/her a detailed questionnaire in order to get to know them and their businesses better. It is extremely important to have this extra information in order to start working on the initial design concepts. Having a clear aesthetic idea is never enough. One of those questions I always ask is "Who is your target market/audience?". Very often I receive the wrong answer: "Everyone" or "Men and women ages 15-65". Why is this an incorrect approach? Well, it is really simple: you can't speak to such a wide range of people using the same language -copy, images, products- and attract them all. If you try to reach different...

Read More

5 videos on starting an online business

  For those of you who are thinking about starting a new online business, renewing your current one or just need a reminder of the good reasons why you started, today I bring you a selection of 5 videos by some of the greatest female business coaches on the net: Denise Duffield-Thomas, Laura Roeder, Natalie Sisson, Marie Forleo and Alex Beadon. If you can listen to music/poscasts while working this is perfect for boosting your business creativity. Enjoy and don't forget to share!             ...

Read More

Looking back, looking forward

    Happy New Year everyone! I hope you have had a wonderful time with your family and friends during this Christmas :) This is the time when most of us think about/write down our personal goals in the hope of making some life improvements during the year. For me, it is time to look back at 2014 and make balance. This has been the first year I've worked full-time on my graphic design business as a self-employed entrepreneur. I knew I was going to learn a lot from this experience but I couldn't imagine how much. I've learned you end up working more hours if you are a freelance professional. I've learned it doesn't matter at all if you love what you do. I've...

Read More

Small Business Feature: Carmen Alava Deco & Home Staging

  Today's business feature is a very special one! I want to introduce you to Carmen, a Spanish girl with a passion for home decor and interior design who decided to start her business in one of the most difficult scenarios: right after moving to a completely different country. I worked with Carmen to create her logo one year ago, when all of this was just a project. Now it is a reality and you can read more about her, her thoughts and experiences in this short interview. Enjoy!     What do you sell and how long have you been around? I set up my home decor business 6 months ago, after moving to Costa Rica with my family, and after weeks and weeks of looking,...

Read More

Small Business Feature: MJ’s Custom Cookies

  A new Small Business Feature for all of you! Talking with the wonderful MJ from MJ's Custom Cookies this time. I've been working with her to renew her logo and create a coloful website and I can say she is definitely a smart cookie :) Enjoy!   What do you sell and how long have you been around? I make custom cookies for all sorts of occasions, such as: birthdays, baby and wedding showers, anniversaries, corporate events, logo and photo cookies, to name a few. I have been around for about a year and a half.   How did you get the background and skills necessary to run this type of business? I am actually not a trained baker, but have been baking as a hobby for...

Read More