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Small business, marketing, social media and design

5 guerrilla marketing ideas that will help you gain more exposure

    What is guerrilla marketing? Wikipedia says: a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It sounds worth trying, right? I'm sure you are already using some of these tactics but here you have 5 simple ideas to help you reach more potencial customers and give some love to those who are already there.   Use a points system/reward card for loyal clients. Allow your clients to "collect" points each time they buy something from you so when they reach a certain number of points they receive a free product or service. If you own a physical business having an actual reward card will also help as your...

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16 Paintbrush Fonts to Download for Free

    A new collection of free fonts to use on your creative projects! These are perfect to design watercolor-like art and graphics. Click on the following names to download them: Magic Pies · Kikelet Brush · Southern Air · Les Sensations de Cerise · Queen Leela · Movus Brush Pen · Waterlily · Olivier · La Compagnie des Ombres · Mad Beef · VNI-Thufap1 · Levi Brush · Anarchistic · Mano Negra Bta · Edo SZ · FFAD Matro Enjoy, create and don't forget to share! :)   [Tweet "16 Paintbrush Fonts to Download for Free"]  ...

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Etsy Favorites Vol. 5

  Another collection of beautiful, inspiring creations from talented Etsy artisans. Have you ever dreamed about having a deer-shaped leather bag? Or a wooden alpaca USB flash drive? Everything is possible on the Etsy-verse! Enjoy and don't forget to share :)       1. Frayed Bow Headband by FunkyFern 2. Wooden animal flash drive by minkisloveonetsy 3. Leather Sleeping Deer Handbag by krukrustudio 4. Backpack Okunoshima by InThePinesStore 5. Fine Art Print-Autumn Starlight by elisemahanfineart 6. Illustrated Vintage swimmer temporary tattoo by RubitTattoos 7. Tiny Kitty Planter by ponyponypeoplepeople 8. Cloth doll by willowynn 9. Minty Green Post Earrings by HelloHalsted   If you want to be featured on this section, find me on Instagram and tag me on one of your photos. I will consider your product for the next Etsy Favorites collection I publish on the blog.  ...

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Know your files: A quick guide to JPG, PNG, RGB, CMYK and all that jazz

    I'm sure every small business owner with a minimum of online presence has asked him/herself these questions at least once: Is it better to use my logo in PNG or JPG for this? What's a vector file? What's the difference between RGB and CMYK colors? Even if you aren't online the time always comes when you have to order some profesionally printed business cards or posters and you are asked to send the design in AI format. What does that even mean? Let's find out!   JPG and PNG: image file formats JPG or JPEG stands for Joint Photographic Experts Group and it is one of the most commonly used formats for image files on the internet. It was originally developed to be a standard for professional...

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20 Classy Fonts to Download for Free + March discount!

    Another collection of free fonts to help you find the perfect match on your creative projects! These are great for wedding stationery and high end or vintage style graphics. Click on the following names to download all of them: Coneria Script  ·  Mrs Eaves Italic  ·  Foglihten  ·  Cinzel Decorative  ·  Rechtman  ·  Constantine  ·  Edwardian Script  ·  Quattrocento  ·  AC Mountain  ·  Eight Fifteen  ·  Signet Roundhand  ·  Bell MT  ·  Imprint MT Shadow  ·  Frosting for Breakfast  ·  Commercial Script  ·  Sverige Script  ·  Charlemagne STD  ·  Parisienne  ·  Felix Titling  ·  Optimus Princeps   I've also just created a coupon code in my shop with a 15% discount on OOAK pre-designed logos and add-ons (business cards, brochures, flyers, social media...

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“Everyone” is not your target market

    Everytime I start a custom logo or website design project with a new client I send him/her a detailed questionnaire in order to get to know them and their businesses better. It is extremely important to have this extra information in order to start working on the initial design concepts. Having a clear aesthetic idea is never enough. One of those questions I always ask is "Who is your target market/audience?". Very often I receive the wrong answer: "Everyone" or "Men and women ages 15-65". Why is this an incorrect approach? Well, it is really simple: you can't speak to such a wide range of people using the same language -copy, images, products- and attract them all. If you try to reach different...

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