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Small business, marketing, social media and design
14
March

5 apps and resources you need as a small business owner

March 14, 2016
In Business
By Cris CM

Running a business involves a ton of hard work, wearing different hats at the same time and tackling endless to-do lists, among many other things you already know. There aren't any apps or tools out there that will take care of all this for you but there are some very useful resources that will definitely help you stay organized and make the most out of your time. Here you have some of my favorites.     Evernote You can think of it as a bunch of multimedia notepads. You can use each one of them to create lists or to keep track of any aspects of your planning: current projects, business expenses, interesting links to check later, pending product ideas...

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16
February

Sombras Blancas’ site is now bilingual!

February 16, 2016
In Business
By Cris CM

I'm happy to announce that the Spanish version of my website is now up and running! All the information, products and pages are now available in Spanish and prices from the shop can be showed in euros. The blog and newsletter are the only sections that will continue to be only in English. I hope you find it useful! If you have friends from Spain or South America that could be interested on Sombras Blancas' services, they will be more than welcome :)...

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19
January

Promotion Checklist for Small Business Owners – Free printable PDF!

January 19, 2016
In Business, Freebies, Marketing
By Cris CM

  We small business owners are constantly looking for new ways to market our products and services. New approaches to old ways are welcome too. I've recently put together this awesome PDF checklist and I wanted to share it with you. It includes 15 creative marketing ideas that will help you increase your visits, social media interactions and sales. You can print it to mark that actions you have already taken and keep it close to work on those still pending. Download it from the Resource Library. I hope you find it useful! :) [Tweet "Promotion Checklist for Small Business Owners - Free printable PDF! #smallbusiness #marketing"]...

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10
December

Worth-reading insights from 14 small business owners

December 10, 2015
In Business, Etsy
By Cris CM

Very often the advice we most need is not the one from the prestigious business magazine or the ultra famous marketing coach, but that from the fellow entrepreneur and small business owner who is still on his/her way or has even just started. A different approach to the same problem or a reminder of something we actually once had in mind but have been forgotten during the process can be of great help. On this massive post, I've wanted to gather the experiences and opinions of 14 Etsy shop owners who started from the very beginning to slowly build a professional business out of their true passions. I've asked them 4 questions on their background, challenges and advices for new entrepreneurs and they have given...

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18
November

4 basic functionalities you should have on your website

November 18, 2015
In Marketing, Web design
By Cris CM

  When you use your website to market your products or services, the main goal should be to make things easy, even ridiculously easy, for those visitors who are potential buyers. A well-designed business website should display a delicate balance between offering many possibilities and presenting them in a simple way. This requires some key elements that, depending on the nature of the products offered, should be included under one form or another. Some of the functionalities listed on this post might seem pretty obvious because we are used to seeing them everywhere. That is precisely the reason why we tend to downplay their importance.     Contact form It is almost impossible to find a website that doesn’t include a contact page or section....

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07
October

9 essential websites for small business owners and entrepreneurs

October 7, 2015
In Business, Marketing, Social Media
By Cris CM

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new clients. Here you have a list of some of the websites I usually check on a regular basis.   Social Media Examiner Here you will find dialy posts about the latest news on social media and blogging, super useful tips to help you...

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