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Small business, marketing, social media and design

Small Business Feature: Pops n’ Chill

  Finally, after a long time I'm back with business features! Today I want to introduce you to Maria Victoria, the owner of Pops n' Chill, an artisanal handmade pops business in Virginia. We worked together to create her logo, website and other marketing materials and now she has kindly answered some questions about her colorful adventure. Enjoy!   What products or services do you offer and how long have you been around? I make and sell Gourmet Artisan frozen treats like popsicles and ice cream. I started selling my products at my local farmers market summer of 2015.   How did you get the background and skills necessary to run this type of business? I love making desserts for family and one of them is making...

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Free printable weekly planner for small business owners

  This is something I started creating just for myself but I thought I'd share it as I'm sure a lot of you will find it super useful. I love my daily planner and I couldn't do without it but sometimes I need to see things in a broader perspective as well. This will help you achieve that by integrating a lot of different aspects that take part in the week of a business owner, all in one page. Download it from the Resource Library and don't forget to share! [Tweet "Free printable weekly planner for small business owners"]   If you are in the market for logo design, check out my Premium Branding Pack. You will get not only a professional custom logo design but also...

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5 apps and resources you need as a small business owner

Running a business involves a ton of hard work, wearing different hats at the same time and tackling endless to-do lists, among many other things you already know. There aren't any apps or tools out there that will take care of all this for you but there are some very useful resources that will definitely help you stay organized and make the most out of your time. Here you have some of my favorites.     Evernote You can think of it as a bunch of multimedia notepads. You can use each one of them to create lists or to keep track of any aspects of your planning: current projects, business expenses, interesting links to check later, pending product ideas...

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Sombras Blancas’ site is now bilingual!

I'm happy to announce that the Spanish version of my website is now up and running! All the information, products and pages are now available in Spanish and prices from the shop can be showed in euros. The blog and newsletter are the only sections that will continue to be only in English. I hope you find it useful! If you have friends from Spain or South America that could be interested on Sombras Blancas' services, they will be more than welcome :)...

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Promotion Checklist for Small Business Owners – Free printable PDF!

  We small business owners are constantly looking for new ways to market our products and services. New approaches to old ways are welcome too. I've recently put together this awesome PDF checklist and I wanted to share it with you. It includes 15 creative marketing ideas that will help you increase your visits, social media interactions and sales. You can print it to mark that actions you have already taken and keep it close to work on those still pending. Download it from the Resource Library. I hope you find it useful! :) [Tweet "Promotion Checklist for Small Business Owners - Free printable PDF! #smallbusiness #marketing"]...

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Worth-reading insights from 14 small business owners

Very often the advice we most need is not the one from the prestigious business magazine or the ultra famous marketing coach, but that from the fellow entrepreneur and small business owner who is still on his/her way or has even just started. A different approach to the same problem or a reminder of something we actually once had in mind but have been forgotten during the process can be of great help. On this massive post, I've wanted to gather the experiences and opinions of 14 Etsy shop owners who started from the very beginning to slowly build a professional business out of their true passions. I've asked them 4 questions on their background, challenges and advices for new entrepreneurs and they have given...

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