Small business, marketing, social media and design

Now that I have my logo, what can I do with it?

  You have read a ton of articles about the importance of having a professional logo for your business. You have done your research and have found the perfect designer who was able to translate the idea you had in mind into graphics. You have paid a good amount of money for his/her services and you have end up with a beautiful logo you are very proud of. It really represents your values and you know it will grab the attention of your target audience. That's a huge step, but now what? Here you have some ideas of what you can do with your logo to help you improve your visual image and marketing campaigns. The basics These are the first items that come to mind...

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Etsy Favorites Vol. 7

    1. Red panda doll superhero softie plushe by PoCatFactory 2. EVIL Eye with Heart Jewelry Holder by McDonaldMixedMedia 3. Concert ukulele case - Candy Pop by cherijame 4. Mushrooms and gnome scene by DecorAsylum 5. Evil Queen and Snow White Brooch by DaddyWool 6. Real Red, Turban Twist headband by RumraisinA 7. Paint pattern neckerchief fleece lined with poppers by MsSpanner 8. Sleeping fennec fox figurine by byrdis 9. Hedgehog Brooch by RockCakes   [Tweet "Etsy Favorites Vol. 7"]  ...

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9 essential websites for small business owners and entrepreneurs

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new clients. Here you have a list of some of the websites I usually check on a regular basis.   Social Media Examiner Here you will find dialy posts about the latest news on social media and blogging, super useful tips to help you...

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3 inspirational TED talks about learning, creativity and design

    If you are a small business owner you already know you need a fair amount of these three things in order to keep things going: a pinch of love for learning new things and wearing many hats, a great deal of creativity to help you solve problems and engage your audience, and a good taste in design in order to present your brand in an attractive, trustworthy way. In the following videos John Green, Sir Ken Robinson and Tony Fadell share some ideas worth spreading about these topics. Enjoy!       [Tweet "3 inspirational TED talks about learning, creativity and design"]...

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Etsy Favorites Vol. 6

    1. RAIN DROP/ hand screen printed pencil case by AIYshop 2. Handmade leather eye and lips necklace by BenuMade 3. Peach & Gold Air Plant Planter Pod by ThriftedandMade 4. Felt Pizza Bookmark by InspirationalGecko 5. Blue Wall Clock by PilipArt 6. Black Reindeer Brooch by bugga 7. Black hair mermaid wooden necklace by bottleofclouds 8. Pink Blue Ombre Earrings by MadeByAstrid 9. Tribal fitness headband by JLeeJewels   [Tweet "Etsy Favorites Vol. 6"]  ...

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5 things to do during slow business season

As small business owners we have all experienced that moment of anxiety when sales are low and there is no sign of movement on the horizon. When this happens we tend to 1) freak out as if it were the first time, and 2) spend hours of precious time marketing our products or services in the most ridiculously inefficient ways. What if we took all that (mostly) wasted time to actually improve our businesses? Here you have some ideas on things to do during slow business season.   Reorganize your office Try a different furniture layout, create a thinking/reading corner with a comfy armchair and a whiteboard, take a look at your shelves and recycle what you don't need anymore, change the posters/pictures/mood boards...

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