Blog

Small business, marketing, social media and design

What is the real cost of opening and running an Etsy shop?

When it comes to starting a small business, especially if it is related to the handmade world, Etsy is one of the first options for selling goods online people find out about. Many business owners start their adventures on this platform and a great number of them keep their shop open way after they have reached a good level of recognition and have their own standalone website. That’s my exact case: I started my graphic design shop 4 years ago and even though most of my sales come from my own website now, I still keep my presence on Etsy because it is where most of my new clients find out about me. Another reason why I like it and...

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My Small Business Toolbox – 13 online resources that will make your digital life easier

  In this day and age, the majority of small business owners have an online presence either on social media, a website or both. This means most of us have a computer around and need to use it for many different tasks during the day: creating digital content, planning a marketing campaign, keeping track of statistics, etc. There are a ton of tools and tutorials out there that can help us with all these processes but it is difficult to keep track of all the new possibilities as they come up. Today I want to share with you some of the things I have on my toolbox. I hope you find them useful! If you regularly use other handy resources, please,...

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Small Business Feature: Pops n’ Chill

  Finally, after a long time I'm back with business features! Today I want to introduce you to Maria Victoria, the owner of Pops n' Chill, an artisanal handmade pops business in Virginia. We worked together to create her logo, website and other marketing materials and now she has kindly answered some questions about her colorful adventure. Enjoy!   What products or services do you offer and how long have you been around? I make and sell Gourmet Artisan frozen treats like popsicles and ice cream. I started selling my products at my local farmers market summer of 2015.   How did you get the background and skills necessary to run this type of business? I love making desserts for family and one of them is making...

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Free printable weekly planner for small business owners

  This is something I started creating just for myself but I thought I'd share it as I'm sure a lot of you will find it super useful. I love my daily planner and I couldn't do without it but sometimes I need to see things in a broader perspective as well. This will help you achieve that by integrating a lot of different aspects that take part in the week of a business owner, all in one page. Download it from the Resource Library and don't forget to share! [Tweet "Free printable weekly planner for small business owners"]...

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5 apps and resources you need as a small business owner

Running a business involves a ton of hard work, wearing different hats at the same time and tackling endless to-do lists, among many other things you already know. There aren't any apps or tools out there that will take care of all this for you but there are some very useful resources that will definitely help you stay organized and make the most out of your time. Here you have some of my favorites.     Evernote You can think of it as a bunch of multimedia notepads. You can use each one of them to create lists or to keep track of any aspects of your planning: current projects, business expenses, interesting links to check later, pending product ideas...

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Sombras Blancas’ site is now bilingual!

I'm happy to announce that the Spanish version of my website is now up and running! All the information, products and pages are now available in Spanish and prices from the shop can be showed in euros. The blog and newsletter are the only sections that will continue to be only in English. I hope you find it useful! If you have friends from Spain or South America that could be interested on Sombras Blancas' services, they will be more than welcome :)...

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