Small business, marketing, social media and design

Take risks and bet on yourself: Andrea Medaris from Dragonfly Psychological Services

  Andrea Medaris, the owner of Dragonfly Psychological Services, is the first guest on this new small business interview series I will be posting on the blog. Andrea and I have recently worked together on her business branding as well as her personal brand and I wanted to invite her to share some of her insights on being a business owner, the struggles she had to overcome, switching to online work during the pandemic, and much more. I hope you like it!   Hi Andrea! Could you tell us a bit about yourself? I’m a clinical psychologist and relationship therapist. I grew up in Texas, then spent my 20s moving all over the world before I went back to school in my early 30s.  I...

Read More

6 processes you should automate in your small business

The day-to-day of running a small business involves many tasks that we need to perform regularly, some of them crucial to our success. By automating these processes, even partially, you will be able not only to save time and money but also reduce errors and market your business more efficiently. Here you have some ideas on tasks you can start automating today.   Pre-written email responses This one is the perfect example of how an automated process can save you loads of time. Take a minute to write a list of emails you send over and over: answering information requests about your products or services, follow-up emails to people who have expressed interest in your business, client reminders about ongoing services, project wrap-ups…...

Read More

How to open an Instagram shop step by step

If you are on Instagram, you have probably noticed the app layout has recently changed considerably. Along with regular posts and stories, there is a huge emphasis on Reels and Shopping now. They are not new elements but after this last update, they are gaining much more attention. That means if you are a small business owner selling products online and you were not using Instagram Shopping yet, this is a great moment to start. Here you have a step-by-step tutorial on how to start selling your products on Instagram for increased exposure and sales.   What do you need to start?   · A business Instagram account (not a personal profile). · A Facebook page for your business that you have connected to your...

Read More

10 more happy fonts to download for free

  Seeing as my previous collection of free happy fonts is one of your favorite posts from my blog, I've decided to add some more options to the mix! You can use these to design birthday cards, children books and any other fun projects you can think of. Most of them are free for personal use and some of them even for commercial use. Don't forget to check the license for each one. Click on the following names to download them: Henny Penny  ·  Chicken Quiche  ·  Snickles  ·  Brighly Crush  ·  Dear Sunshine  ·  Fifth Grader  ·  Milky Nice  ·  Alone on Earth  ·  Tulena Lamoore  ·  Breakbone   Enjoy, create and don’t forget to share! :) [Tweet "10 more happy fonts to download...

Read More

A guide to bullet journaling for small business owners

At the moment, the bullet journal method seems to be always present when talking about organization and productivity in any field you can imagine. But why is that? What makes this journaling concept so popular? If you are new to the bullet journal movement, you are about to find out. If you are a small business owner who already knows and uses a bullet journal, scroll down to the last section to download a super useful freebie.   What is a bullet journal?   As fancy as it may sound, a bullet journal is simply a planner that you can configure yourself on a blank notebook. Is that all? Yes and no. The creator of the method, Ryder Caroll, developed a simple structure and...

Read More

How to set up Google Alerts and how you can use it for your business

Google Alerts is probably one of the simplest yet most powerful tools available for small business owners out there, and still many don't know about it or don't use it regularly. It is free and super easy to set up (quick tutorial at the end of this post). But what is Google Alerts? It is a bot that automatically sends you emails whenever new content is published (indexed by Google) including one or several key phrases of your choice. For each one of these search terms or phrases, you can configure email frequency, language, and region, as well as some other filters with only a few clicks. But again, how can I use this tool as a small business owner?...

Read More