Small business, marketing, social media and design

3 passive income ideas for small business owners

I’m sure you have heard of and read about passive income many times before, as the concept is becoming ever more popular in the small business world. To start, what is passive income? It is that income you receive from something you created once and keep selling more or less on autopilot without the number of sales adding work time to your schedule. Even though passive income can be low maintenance, there is a variable amount of work involved in the creation of the product or service you are offering, depending on the nature of it. The advantage is, once it is created, you can continue getting income from it without necessarily an additional effort on your side. Here I’ve...

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Facts tell, stories sell: Neha Sonney on public speaking and storytelling

The second guest on this small business interview series is Neha Sonney, a relationship coach and public speaking trainer based in Hong Kong. Neha and I worked together on her branding and website design last year, and I was able to discover a great professional and business owner. In this interview, she discusses the importance of storytelling and public speaking and the ways she helps her clients achieve clarity through these skills.   Hi Neha! Could you tell us a bit about yourself? Neha Sonney is an amazing friend, proud mother of a teen, happy girlfriend to a life-editor, great cook, zouk and personal development enthusiast with a green thumb. Currently, she's working on her first book on the topic of self-love. She's...

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Start a dropshipping business with Etsy + Printful

  In recent years, dropshipping has become increasingly popular as a business model and Printful is one of the most popular print on demand dropshipping services available. The wide variety of products they offer and the growing number of fulfillment centers they have worldwide make them the ideal partner. Combine that with the super affordable startup cost of an Etsy shop and if you are an artist or have an eye for design, the Etsy + Printful combo can be the first step in your new small business. Let’s start from the beginning.   What is dropshipping? Dropshipping is a fulfillment method through which you buy products from a third-party supplier who is in charge of producing the items and shipping them directly to...

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Take risks and bet on yourself: Andrea Medaris from Dragonfly Psychological Services

  Andrea Medaris, the owner of Dragonfly Psychological Services, is the first guest on this new small business interview series I will be posting on the blog. Andrea and I have recently worked together on her business branding as well as her personal brand and I wanted to invite her to share some of her insights on being a business owner, the struggles she had to overcome, switching to online work during the pandemic, and much more. I hope you like it!   Hi Andrea! Could you tell us a bit about yourself? I’m a clinical psychologist and relationship therapist. I grew up in Texas, then spent my 20s moving all over the world before I went back to school in my early 30s.  I...

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6 processes you should automate in your small business

The day-to-day of running a small business involves many tasks that we need to perform regularly, some of them crucial to our success. By automating these processes, even partially, you will be able not only to save time and money but also reduce errors and market your business more efficiently. Here you have some ideas on tasks you can start automating today.   Pre-written email responses This one is the perfect example of how an automated process can save you loads of time. Take a minute to write a list of emails you send over and over: answering information requests about your products or services, follow-up emails to people who have expressed interest in your business, client reminders about ongoing services, project wrap-ups…...

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How to open an Instagram shop step by step

If you are on Instagram, you have probably noticed the app layout has recently changed considerably. Along with regular posts and stories, there is a huge emphasis on Reels and Shopping now. They are not new elements but after this last update, they are gaining much more attention. That means if you are a small business owner selling products online and you were not using Instagram Shopping yet, this is a great moment to start. Here you have a step-by-step tutorial on how to start selling your products on Instagram for increased exposure and sales.   What do you need to start?   · A business Instagram account (not a personal profile). · A Facebook page for your business that you have connected to your...

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