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Small business, marketing, social media and design

Sombras Blancas’ site is now bilingual!

I'm happy to announce that the Spanish version of my website is now up and running! All the information, products and pages are now available in Spanish and prices from the shop can be showed in euros. The blog and newsletter are the only sections that will continue to be only in English. I hope you find it useful! If you have friends from Spain or South America that could be interested on Sombras Blancas' services, they will be more than welcome :)...

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Promotion Checklist for Small Business Owners – Free printable PDF!

  We small business owners are constantly looking for new ways to market our products and services. New approaches to old ways are welcome too. I've recently put together this awesome PDF checklist and I wanted to share it with you. It includes 15 creative marketing ideas that will help you increase your visits, social media interactions and sales. You can print it to mark that actions you have already taken and keep it close to work on those still pending. Download it from the Resource Library. I hope you find it useful! :) [Tweet "Promotion Checklist for Small Business Owners - Free printable PDF! #smallbusiness #marketing"]...

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Etsy Favorites Vol. 8

    1. Rolleiflex Camera Locket Necklace by iluxo 2. Bearded - screen printed canvas backpack tote by depeapa 3. Glass Geometric Candle Holder by Waen 4. 1990s Colorful Southwestern Fringe Vest by salvagehouse 5. Yarn ball hair pin by BonniesCinematheque 6. Chunky knit Blanket by bloisem 7. Christmas Snowman Earrings by jillyjillydesign 8. Vintage 1960s Velvet Dress by concettascloset 9. Cosmetics Bag Modern Geometric by SongoftheSeam   [Tweet "Etsy Favorites Vol. 8"]  ...

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Worth-reading insights from 14 small business owners

Very often the advice we most need is not the one from the prestigious business magazine or the ultra famous marketing coach, but that from the fellow entrepreneur and small business owner who is still on his/her way or has even just started. A different approach to the same problem or a reminder of something we actually once had in mind but have been forgotten during the process can be of great help. On this massive post, I've wanted to gather the experiences and opinions of 14 Etsy shop owners who started from the very beginning to slowly build a professional business out of their true passions. I've asked them 4 questions on their background, challenges and advices for new entrepreneurs and they have given...

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4 basic functionalities you should have on your website

  When you use your website to market your products or services, the main goal should be to make things easy, even ridiculously easy, for those visitors who are potential buyers. A well-designed business website should display a delicate balance between offering many possibilities and presenting them in a simple way. This requires some key elements that, depending on the nature of the products offered, should be included under one form or another. Some of the functionalities listed on this post might seem pretty obvious because we are used to seeing them everywhere. That is precisely the reason why we tend to downplay their importance.     Contact form It is almost impossible to find a website that doesn’t include a contact page or section....

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Now that I have my logo, what can I do with it?

  You have read a ton of articles about the importance of having a professional logo for your business. You have done your research and have found the perfect designer who was able to translate the idea you had in mind into graphics. You have paid a good amount of money for his/her services and you have end up with a beautiful logo you are very proud of. It really represents your values and you know it will grab the attention of your target audience. That's a huge step, but now what? Here you have some ideas of what you can do with your logo to help you improve your visual image and marketing campaigns. The basics These are the first items that come to mind...

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