Blog

Small business, marketing, social media and design

How to set up Google Alerts and how you can use it for your business

Google Alerts is probably one of the simplest yet most powerful tools available for small business owners out there, and still many don't know about it or don't use it regularly. It is free and super easy to set up (quick tutorial at the end of this post). But what is Google Alerts? It is a bot that automatically sends you emails whenever new content is published (indexed by Google) including one or several key phrases of your choice. For...

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25 Instagram post ideas for small business owners

Coming up with good ideas for Instagram posts can be a little daunting when you are trying to run all aspects of your business and having a life in between. If you also want to share meaningful content that will connect with your audience, it starts getting even trickier. Today, I bring you a printable list to never run out of ideas for quality Instagram content that will help you improve your brand online image and engage with your followers....

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If you are a small business owner, these podcasts will inspire you

A new year always starts with a bit of a resolution-making and goal-setting craze, especially if you are a small business owner, am I right? Whether you are still thinking about opening a business or yours is already thriving, January invites us to look further, get excited and fill that bullet journal with endless to do lists. Today, I bring you a list of some of my favorite podcasts in the hopes of helping you get inspired and motivated while...

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Why you don’t need to send regular newsletters to benefit from having an email list

If you think email marketing is a thing from the past, this post is probably not for you. In my opinion, as much as there are a hundred new promotion tools available, email is still an effective way of getting your products or services in front of the eyes of many people at a very low cost (or even for free). Keeping an email list and sending out regular newsletters may look like a very time-consuming task, but I'm here...

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Are you opening a new Etsy shop? Step-by-step checklist

As those of you who follow me on Instagram probably know, I’ve recently opened my third Etsy shop! I already have a graphic design shop, an illustration shop and the new one is for printable posters, Wise Magpie Prints. It had been so long since I last opened a new shop on Etsy that I had already forgotten how many details went into the process. Even though I had most of the important aspects figured out, it took me a...

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