small business Tag

5 apps and resources you need as a small business owner

Running a business involves a ton of hard work, wearing different hats at the same time and tackling endless to-do lists, among many other things you already know. There aren't any apps or tools out there that will take care of all this for you but there are some very useful resources that will definitely help you stay organized and make the most out of your time. Here you have some of my favorites.     Evernote You can think of it as a...

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Worth-reading insights from 14 small business owners

Very often the advice we most need is not the one from the prestigious business magazine or the ultra famous marketing coach, but that from the fellow entrepreneur and small business owner who is still on his/her way or has even just started. A different approach to the same problem or a reminder of something we actually once had in mind but have been forgotten during the process can be of great help. On this massive post, I've wanted to gather the experiences and...

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9 essential websites for small business owners and entrepreneurs

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new...

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5 guerrilla marketing ideas that will help you gain more exposure

    What is guerrilla marketing? Wikipedia says: a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It sounds worth trying, right? I'm sure you are already using some of these tactics but here you have 5 simple ideas to help you reach more potencial customers and give some love to those who are already there.   Use a points system/reward card for loyal clients. Allow your clients to "collect"...

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Wix vs WordPress – What does my business really need?

  One of the most common questions I get from my clients when starting a new website design project is this: which one of these platforms will be a better choice for me and my business? The answer is far from being simple. In my opinion, both Wix and WordPress are great tools for a small business and very professional websites can be built using either one or the other. I would say there is not an absolute best choice. It...

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Small Business Feature: Carmen Alava Deco & Home Staging

  Today's business feature is a very special one! I want to introduce you to Carmen, a Spanish girl with a passion for home decor and interior design who decided to start her business in one of the most difficult scenarios: right after moving to a completely different country. I worked with Carmen to create her logo one year ago, when all of this was just a project. Now it is a reality and you can read more about her, her thoughts and...

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The Perfect Newsletter Checklist

  A newsletter is one of the most powerful tools you can use to engage with your audience and keep them updated on what is going on with your brand. It helps maintaining a regular contact with customers or followers who can’t check social media very often. In my personal experience there is a particular reaction that occurs very often: a previous client is thinking about hiring my services again to work on a new project. Since this new idea doesn’t...

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