small business Tag

9 essential websites for small business owners and entrepreneurs

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new clients. Here you have a list of some of the websites I usually check on a regular basis.   Social Media Examiner Here you will find dialy posts about the latest news on social media and blogging, super useful tips to help you...

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5 guerrilla marketing ideas that will help you gain more exposure

    What is guerrilla marketing? Wikipedia says: a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It sounds worth trying, right? I'm sure you are already using some of these tactics but here you have 5 simple ideas to help you reach more potencial customers and give some love to those who are already there.   Use a points system/reward card for loyal clients. Allow your clients to "collect" points each time they buy something from you so when they reach a certain number of points they receive a free product or service. If you own a physical business having an actual reward card will also help as your...

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Wix vs WordPress – What does my business really need?

  One of the most common questions I get from my clients when starting a new website design project is this: which one of these platforms will be a better choice for me and my business? The answer is far from being simple. In my opinion, both Wix and WordPress are great tools for a small business and very professional websites can be built using either one or the other. I would say there is not an absolute best choice. It depends on a bunch of different things from each particular case such as the purpose of the site, your business size, your website functionality needs, your website administration knowledge...

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Small Business Feature: Carmen Alava Deco & Home Staging

  Today's business feature is a very special one! I want to introduce you to Carmen, a Spanish girl with a passion for home decor and interior design who decided to start her business in one of the most difficult scenarios: right after moving to a completely different country. I worked with Carmen to create her logo one year ago, when all of this was just a project. Now it is a reality and you can read more about her, her thoughts and experiences in this short interview. Enjoy!     What do you sell and how long have you been around? I set up my home decor business 6 months ago, after moving to Costa Rica with my family, and after weeks and weeks of looking,...

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Small Business Feature: MJ’s Custom Cookies

  A new Small Business Feature for all of you! Talking with the wonderful MJ from MJ's Custom Cookies this time. I've been working with her to renew her logo and create a coloful website and I can say she is definitely a smart cookie :) Enjoy!   What do you sell and how long have you been around? I make custom cookies for all sorts of occasions, such as: birthdays, baby and wedding showers, anniversaries, corporate events, logo and photo cookies, to name a few. I have been around for about a year and a half.   How did you get the background and skills necessary to run this type of business? I am actually not a trained baker, but have been baking as a hobby for...

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Why you must have a logo or improve your current one?

  First impression. That's the main reason why a business needs a professional logo design. I'm sure you have heard this many times before. It is one of the most important reasons but there are some others that you should consider. Differentiation is essential, especially when you have a small business. Even if you are selling handmade bookmarks or bracelets that you make on your spare time. And here's why: if you search for "handmade bracelets" on Etsy, Pinterest or Instagram, you will automatically get hundreds of designs from different sellers, all of them mixed with images of personal craft projects by other people who are not looking for sales. One ot the tools you have to gain attention on this...

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The Perfect Newsletter Checklist

  A newsletter is one of the most powerful tools you can use to engage with your audience and keep them updated on what is going on with your brand. It helps maintaining a regular contact with customers or followers who can’t check social media very often. In my personal experience there is a particular reaction that occurs very often: a previous client is thinking about hiring my services again to work on a new project. Since this new idea doesn’t seem of vital importance for his/her company, he/she keeps putting off contacting me about it. But when one of my newsletters appears on his/her inbox, he/she suddenly finds a moment to send me an email and the magic begins. Even...

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