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Author: Cris CM

02
November

Instagram Stories: 7 tricks and 7 ideas to market your business

November 2, 2016
In Branding, Business, Social Media
By Cris CM

  This functionality may be new to the Instagram platform but it has been out there on Snapchat for quite a while. Instagram stories are similar to Snapchat stories in every possible way: you can post both photos and videos, customize them with text and color doodles, add filters (though not as elaborate as on Snapchat), only your followers can see them and they just last for 24 hours. I've had a Snapchat account for some time now but I have never posted a public...

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05
October

How to schedule Twitter and Facebook posts for a more efficient social media strategy

October 5, 2016
In Business, Marketing, Social Media
By Cris CM

  Right now, we want to be present on all the available platforms to promote our business and connect with our audience. We all learn pretty early in the journey that social media is one of the most powerful marketing tools we have. But managing all the social media accounts of a business can be a very time consuming task. Additionaly, if you want to post daily and at different times depending on the platform, it can lead you straight into...

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06
September

How to set up an image-based email signature on Gmail – Step by step tutorial with images

September 6, 2016
In Branding, Tutorials
By Cris CM

  Whenever I create an image-based email signature for any of my clients, the next natural question is always "How do I set it up on my email account?". After a pretty long time offering this service, I can say most small business owners I've worked with manage their emails through Gmail. That's why I have decided to create this quick tutorial in 5 easy steps including images for reference. Other email services may have a different interface but I'm sure the process is...

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31
August

Free printable monthly calendar

August 31, 2016
In Business, Freebies
By Cris CM

A new free printable ready to be downloaded! It is a simple monthly calendar this time. You can print as many as you want and customize it for each month. If you are like me and you like to have a broader vision of your month side by side with your daily planner, this can definitely come in handy. Go ahead and download it from the Resource Library now. And don't forget to check the free weekly planner for small business owners as...

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07
July

7 websites full of inspiration to keep your creative juices flowing

July 7, 2016
In Inspiration
By Cris CM

  If you work creating original products or services, you probably have noticed inspiration and creativity are more like a rollercoaster than an easy hike. One day you are at the highest heights and the next you can’t even… you can’t. When I find myself on one of those creativity deserts, I head over to my “Inspiration” newsfeed folder and I breathe everything in. What I have there is simply a list of art, design and technology websites that regularly publish...

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28
April

My Small Business Toolbox – 13 online resources that will make your digital life easier

April 28, 2016
In Branding, Business, Marketing, Social Media, Web design
By Cris CM

In this day and age, the majority of small business owners have an online presence either on social media, a website or both. This means most of us have a computer around and need to use it for many different tasks during the day: creating digital content, planning a marketing campaign, keeping track of statistics, etc. There are a ton of tools and tutorials out there that can help us with all these processes but it is difficult to keep...

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22
March

Small Business Feature: Pops n’ Chill

March 22, 2016
In Business, Clients
By Cris CM

  Finally, after a long time I'm back with business features! Today I want to introduce you to Maria Victoria, the owner of Pops n' Chill, an artisanal handmade pops business in Virginia. We worked together to create her logo, website and other marketing materials and now she has kindly answered some questions about her colorful adventure. Enjoy!   What products or services do you offer and how long have you been around? I make and sell Gourmet Artisan frozen treats like popsicles and...

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21
March

Free printable weekly planner for small business owners

March 21, 2016
In Business, Freebies
By Cris CM

  This is something I started creating just for myself but I thought I'd share it as I'm sure a lot of you will find it super useful. I love my daily planner and I couldn't do without it but sometimes I need to see things in a broader perspective as well. This will help you achieve that by integrating a lot of different aspects that take part in the week of a business owner, all in one page. Download it from the...

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14
March

5 apps and resources you need as a small business owner

March 14, 2016
In Business
By Cris CM

Running a business involves a ton of hard work, wearing different hats at the same time and tackling endless to-do lists, among many other things you already know. There aren't any apps or tools out there that will take care of all this for you but there are some very useful resources that will definitely help you stay organized and make the most out of your time. Here you have some of my favorites.     Evernote You can think of it as a...

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19
January

Promotion Checklist for Small Business Owners – Free printable PDF!

January 19, 2016
In Business, Freebies, Marketing
By Cris CM

  We small business owners are constantly looking for new ways to market our products and services. New approaches to old ways are welcome too. I've recently put together this awesome PDF checklist and I wanted to share it with you. It includes 15 creative marketing ideas that will help you increase your visits, social media interactions and sales. You can print it to mark that actions you have already taken and keep it close to work on those still pending. Download...

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