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Author: Cris CM

10
December

Worth-reading insights from 14 small business owners

December 10, 2015
In Business, Etsy
By Cris CM

Very often the advice we most need is not the one from the prestigious business magazine or the ultra famous marketing coach, but that from the fellow entrepreneur and small business owner who is still on his/her way or has even just started. A different approach to the same problem or a reminder of something we actually once had in mind but have been forgotten during the process can be of great help. On this massive post, I've wanted to gather the experiences and...

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18
November

4 basic functionalities you should have on your website

November 18, 2015
In Marketing, Web design
By Cris CM

  When you use your website to market your products or services, the main goal should be to make things easy, even ridiculously easy, for those visitors who are potential buyers. A well-designed business website should display a delicate balance between offering many possibilities and presenting them in a simple way. This requires some key elements that, depending on the nature of the products offered, should be included under one form or another. Some of the functionalities listed on this post...

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07
October

9 essential websites for small business owners and entrepreneurs

October 7, 2015
In Business, Marketing, Social Media
By Cris CM

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new...

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25
August

3 inspirational TED talks about learning, creativity and design

August 25, 2015
In Business, Marketing, Social Media
By Cris CM

    If you are a small business owner you already know you need a fair amount of these three things in order to keep things going: a pinch of love for learning new things and wearing many hats, a great deal of creativity to help you solve problems and engage your audience, and a good taste in design in order to present your brand in an attractive, trustworthy way. In the following videos John Green, Sir Ken Robinson and Tony Fadell share some...

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14
July

5 things to do during slow business season

July 14, 2015
In Business
By Cris CM

As small business owners we have all experienced that moment of anxiety when sales are low and there is no sign of movement on the horizon. When this happens we tend to 1) freak out as if it were the first time, and 2) spend hours of precious time marketing our products or services in the most ridiculously inefficient ways. What if we took all that (mostly) wasted time to actually improve our businesses? Here you have some ideas on things...

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08
June

5 guerrilla marketing ideas that will help you gain more exposure

June 8, 2015
In Business, Marketing
By Cris CM

    What is guerrilla marketing? Wikipedia says: a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It sounds worth trying, right? I'm sure you are already using some of these tactics but here you have 5 simple ideas to help you reach more potencial customers and give some love to those who are already there.   Use a points system/reward card for loyal clients. Allow your clients to "collect"...

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03
June

16 Paintbrush Fonts to Download for Free

June 3, 2015
In Freebies
By Cris CM

    A new collection of free fonts to use on your creative projects! These are perfect to design watercolor-like art and graphics. Click on the following names to download them: Magic Pies · Kikelet Brush · Southern Air · Les Sensations de Cerise · Queen Leela · Movus Brush Pen · Waterlily · Olivier · La Compagnie des Ombres · Mad Beef · VNI-Thufap1 · Levi Brush · Anarchistic · Mano Negra Bta · Edo SZ · FFAD Matro Enjoy, create and don't forget...

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09
April

Know your files: A quick guide to JPG, PNG, RGB, CMYK and all that jazz

April 9, 2015
In Branding, Business
By Cris CM

    I'm sure every small business owner with a minimum of online presence has asked him/herself these questions at least once: Is it better to use my logo in PNG or JPG for this? What's a vector file? What's the difference between RGB and CMYK colors? Even if you aren't online the time always comes when you have to order some profesionally printed business cards or posters and you are asked to send the design in AI format. What does that even...

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25
March

20 Classy Fonts to Download for Free + March discount!

March 25, 2015
In Branding, Freebies
By Cris CM

    Another collection of free fonts to help you find the perfect match on your creative projects! These are great for wedding stationery and high end or vintage style graphics. Click on the following names to download all of them: Coneria Script  ·  Mrs Eaves Italic  ·  Foglihten  ·  Cinzel Decorative  ·  Rechtman  ·  Constantine  ·  Edwardian Script  ·  Quattrocento  ·  AC Mountain  ·  Eight Fifteen  ·  Signet Roundhand  ·  Bell MT  ·  Imprint MT Shadow  ·  Frosting for Breakfast  ·  Commercial...

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17
March

“Everyone” is not your target market

March 17, 2015
In Branding, Business, Marketing
By Cris CM

    Everytime I start a custom logo or website design project with a new client I send him/her a detailed questionnaire in order to get to know them and their businesses better. It is extremely important to have this extra information in order to start working on the initial design concepts. Having a clear aesthetic idea is never enough. One of those questions I always ask is "Who is your target market/audience?". Very often I receive the wrong answer: "Everyone" or...

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