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Author: Cris CM

14
July

5 things to do during slow business season

July 14, 2015
In Business
By Cris CM

As small business owners we have all experienced that moment of anxiety when sales are low and there is no sign of movement on the horizon. When this happens we tend to 1) freak out as if it were the first time, and 2) spend hours of precious time marketing our products or services in the most ridiculously inefficient ways. What if we took all that (mostly) wasted time to actually improve our businesses? Here you have some ideas on things...

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08
June

5 guerrilla marketing ideas that will help you gain more exposure

June 8, 2015
In Business, Marketing
By Cris CM

    What is guerrilla marketing? Wikipedia says: a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It sounds worth trying, right? I'm sure you are already using some of these tactics but here you have 5 simple ideas to help you reach more potencial customers and give some love to those who are already there.   Use a points system/reward card for loyal clients. Allow your clients to "collect"...

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09
April

Know your files: A quick guide to JPG, PNG, RGB, CMYK and all that jazz

April 9, 2015
In Branding, Business
By Cris CM

    I'm sure every small business owner with a minimum of online presence has asked him/herself these questions at least once: Is it better to use my logo in PNG or JPG for this? What's a vector file? What's the difference between RGB and CMYK colors? Even if you aren't online the time always comes when you have to order some profesionally printed business cards or posters and you are asked to send the design in AI format. What does that even...

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17
March

“Everyone” is not your target market

March 17, 2015
In Branding, Business, Marketing
By Cris CM

    Everytime I start a custom logo or website design project with a new client I send him/her a detailed questionnaire in order to get to know them and their businesses better. It is extremely important to have this extra information in order to start working on the initial design concepts. Having a clear aesthetic idea is never enough. One of those questions I always ask is "Who is your target market/audience?". Very often I receive the wrong answer: "Everyone" or...

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09
March

5 videos on starting an online business

March 9, 2015
In Business
By Cris CM

  For those of you who are thinking about starting a new online business, renewing your current one or just need a reminder of the good reasons why you started, today I bring you a selection of 5 videos by some of the greatest female business coaches on the net: Denise Duffield-Thomas, Laura Roeder, Natalie Sisson, Marie Forleo and Alex Beadon. If you can listen to music/poscasts while working this is perfect for boosting your business creativity. Enjoy and don't forget to share!             ...

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14
January

Wix vs WordPress – What does my business really need?

January 14, 2015
In Web design
By Cris CM

  One of the most common questions I get from my clients when starting a new website design project is this: which one of these platforms will be a better choice for me and my business? The answer is far from being simple. In my opinion, both Wix and WordPress are great tools for a small business and very professional websites can be built using either one or the other. I would say there is not an absolute best choice. It...

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06
January

Looking back, looking forward

January 6, 2015
In Business, Personal
By Cris CM

    Happy New Year everyone! I hope you have had a wonderful time with your family and friends during this Christmas :) This is the time when most of us think about/write down our personal goals in the hope of making some life improvements during the year. For me, it is time to look back at 2014 and make balance. This has been the first year I've worked full-time on my graphic design business as a self-employed entrepreneur. I knew I was going to...

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12
December

Small Business Feature: Carmen Alava Deco & Home Staging

December 12, 2014
In Business, Clients
By Cris CM

  Today's business feature is a very special one! I want to introduce you to Carmen, a Spanish girl with a passion for home decor and interior design who decided to start her business in one of the most difficult scenarios: right after moving to a completely different country. I worked with Carmen to create her logo one year ago, when all of this was just a project. Now it is a reality and you can read more about her, her thoughts and...

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