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Small business, marketing, social media and design

Habitica: a twist on productivity apps

You read an article about this new cool app that will allow you to organize your day, stop procrastinating and be the king or queen of productivity. You install it and start using it right away. For the first couple of days, you feel on top of your game, everything gets done on time and your business planning seems to be blooming. Then after a couple more days, the initial excitement starts to wear off and you are back to your old disorganized, procrastinating self again. Sounds familiar? This post may be just another one of those but I really think it isn’t. I absolutely agree that an app can’t do the work for you and that ultimately a clear vision...

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WordPress.com vs WordPress.org: what are the main differences?

If you happen to hang around Facebook groups for entrepreneurs and business owners you have probably noticed this is one of the most frequently asked questions when talking about WordPress websites: what is the difference between WordPress.com and WordPress.org? It is understandably confusing if you have just started dipping your toes on the waters of this content management system. Another common situation is you didn’t build your website yourself and now that you are planning to do some updates you have found out your options are limited because of a wrong choice of platform. The answer to the question is not simple: there are many differences between both options. The main one that could summarize everything is that WordPress.com is similar...

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Checklist: 10 ideas to increase your website traffic

We all know website traffic comes and goes and many times it is out of our control due to the many aspects involved: niche, SEO, readability of the page, changes in search engine algorithms, etc. A good SEO strategy requires time and effort to develop and it is crucial to get your website in front of the correct eyes –not only quantity is important. Aside from that, there are still many things you can do to increase your website traffic and therefore the attention your products and services get. Access the resource library to download the checklist I’ve just created, including 10 actionable tips that will help you achieve that goal....

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A beginner’s guide to WordPress security

Self-hosted WordPress websites are powerful marketing tools for business. Being an open source platform, WordPress offers endless possibilities, the most profesional looks and the latest functions. But, as some would say, with great power comes great responsibility and this case is no exception. Security should be your number 1 priority when working on your website. The platform already takes care of a great part of it but there is still a lot you can do to shield your site from unauthorized access. Here you have a list of basic actions you can take in order to improve your WordPress website security.   Use a secure hosting company First, make sure your hosting provider is up to date with the latest requirements.  If they’re...

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Instagram challenge: Grow your account in 7 days + new Resource Library!

Ready to give your Instagram account a boost? I've prepared a challenge with a total of 7 actionable items, one for each day of the next week (or whenever you want to start it). The main idea behind this challenge is to incorporate the following actions into your routine, some of them daily, others once or twice a week. If you do it that way, you will probably see an important increase on your account numbers as well as on the engagement level of your followers. Where can you download the Instagram challenge? On the new Sombras Blancas' Resource Library! I've gathered all the printables, checklists, tutorials and other freebies I've been creating since I started my business and I will keep adding more...

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19 essential WordPress plugins that will supercharge your site + WordPress lessons via Skype

If you have a WordPress website you probably know that, along with the theme you are using, plugins are the biggest power source of this platform. However, when it comes to choose the right ones for your site, it gets trickier. There are almost 40,000 options on the WordPress Plugin Directory to achieve different functions so a little help doesn't hurt. Here you have a list of essential WordPress plugins I use and love.   Avoid spam comments Akismet. This is probably one of the best known plugins because it comes included by default when you install WordPress on your server. It is a comment spam filtering service that will make your blogger life much easier.   Secure your site against unwanted login attempts Limit Login Attemps / Whitelist IP...

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