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Small business, marketing, social media and design

Checklist: 10 ideas to increase your website traffic

We all know website traffic comes and goes and many times it is out of our control due to the many aspects involved: niche, SEO, readability of the page, changes in search engine algorithms, etc. A good SEO strategy requires time and effort to develop and it is crucial to get your website in front of the correct eyes –not only quantity is important. Aside from that, there are still many things you can do to increase your website traffic and therefore the attention your products and services get. Access the resource library to download the checklist I’ve just created, including 10 actionable tips that will help you achieve that goal....

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A beginner’s guide to WordPress security

Self-hosted WordPress websites are powerful marketing tools for business. Being an open source platform, WordPress offers endless possibilities, the most profesional looks and the latest functions. But, as some would say, with great power comes great responsibility and this case is no exception. Security should be your number 1 priority when working on your website. The platform already takes care of a great part of it but there is still a lot you can do to shield your site from unauthorized access. Here you have a list of basic actions you can take in order to improve your WordPress website security.   Use a secure hosting company First, make sure your hosting provider is up to date with the latest requirements.  If they’re...

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Instagram challenge: Grow your account in 7 days + new Resource Library!

Ready to give your Instagram account a boost? I've prepared a challenge with a total of 7 actionable items, one for each day of the next week (or whenever you want to start it). The main idea behind this challenge is to incorporate the following actions into your routine, some of them daily, others once or twice a week. If you do it that way, you will probably see an important increase on your account numbers as well as on the engagement level of your followers. Where can you download the Instagram challenge? On the new Sombras Blancas' Resource Library! I've gathered all the printables, checklists, tutorials and other freebies I've been creating since I started my business and I will keep adding more...

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19 essential WordPress plugins that will supercharge your site + WordPress lessons via Skype

If you have a WordPress website you probably know that, along with the theme you are using, plugins are the biggest power source of this platform. However, when it comes to choose the right ones for your site, it gets trickier. There are almost 40,000 options on the WordPress Plugin Directory to achieve different functions so a little help doesn't hurt. Here you have a list of essential WordPress plugins I use and love.   Avoid spam comments Akismet. This is probably one of the best known plugins because it comes included by default when you install WordPress on your server. It is a comment spam filtering service that will make your blogger life much easier.   Secure your site against unwanted login attempts Limit Login Attemps / Whitelist IP...

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18 Happy Fonts to Download for Free

    Here you have a new collection of free fonts to use on your creative projects! These are perfect for designing birthday cards, children books and any other fun graphics. Most of them are free for personal use and some of them even for commercial use. Don't forget to check the license for each one. Click on the following names to download them: Sugarpunch  ·  2Peas Goofball  ·  Delius Swash  ·  Gaitera Ball  ·  PastelBlock  ·  Idolwild  ·  Vanilla  ·  Keyboard Plaque  ·  Ruffle Beauty ·  Nickname  ·  Sketch 3D  ·  KG Strawberry Limeade  ·  KG Happy  ·  Pecita  ·  Flavors  ·  Billy  ·  La Unica  ·  Giddyup Also, there's Black Friday/Cyber Monday sale currently up! Use the code BLACKFRIDAY to get 15% off. If...

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Instagram Stories: 7 tricks and 7 ideas to market your business

  This functionality may be new to the Instagram platform but it has been out there on Snapchat for quite a while. Instagram stories are similar to Snapchat stories in every possible way: you can post both photos and videos, customize them with text and color doodles, add filters (though not as elaborate as on Snapchat), only your followers can see them and they just last for 24 hours. I've had a Snapchat account for some time now but I have never posted a public story. The amount of work that goes into growing an audience on a new platform has been keeping me from adding it to my business strategy. That's why I got really excited when I heard Instagram was launching their stories. We now have the...

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