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Marketing

10
July

How to set up Google Alerts and how you can use it for your business

July 10, 2020
In Business, Marketing
By Cris CM

Google Alerts is probably one of the simplest yet most powerful tools available for small business owners out there, and still many don't know about it or don't use it regularly. It is free and super easy to set up (quick tutorial at the end of this post). But what is Google Alerts? It is a bot that automatically sends you emails whenever new content is published (indexed by Google) including one or several key phrases of your choice. For...

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17
February

25 Instagram post ideas for small business owners

February 17, 2020
In Business, Marketing, Social Media
By Cris CM

Coming up with good ideas for Instagram posts can be a little daunting when you are trying to run all aspects of your business and having a life in between. If you also want to share meaningful content that will connect with your audience, it starts getting even trickier. Today, I bring you a printable list to never run out of ideas for quality Instagram content that will help you improve your brand online image and engage with your followers....

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23
October

Why you don’t need to send regular newsletters to benefit from having an email list

October 23, 2019
In Business, Marketing
By Cris CM

If you think email marketing is a thing from the past, this post is probably not for you. In my opinion, as much as there are a hundred new promotion tools available, email is still an effective way of getting your products or services in front of the eyes of many people at a very low cost (or even for free). Keeping an email list and sending out regular newsletters may look like a very time-consuming task, but I'm here...

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13
February

Why you need an inexpensive product or service in your shop

February 13, 2018
In Business, Marketing
By Cris CM

Pricing your products and services is one of the trickiest tasks on your to-do list when you are starting a business or rethinking your existing one. The idea of setting a price that is affordable enough but doesn't undervalue what you are offering looks simple enough in writing but, in reality, it can cause more than one headache. This post is definitely not about how to price your products. That would be a titanic project I wouldn't know how to...

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10
April

Checklist: 10 ideas to increase your website traffic

April 10, 2017
In Business, Marketing
By Cris CM

We all know website traffic comes and goes and many times it is out of our control due to the many aspects involved: niche, SEO, readability of the page, changes in search engine algorithms, etc. A good SEO strategy requires time and effort to develop and it is crucial to get your website in front of the correct eyes –not only quantity is important. Aside from that, there are still many things you can do to increase your website traffic...

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28
April

My Small Business Toolbox – 13 online resources that will make your digital life easier

April 28, 2016
In Branding, Business, Marketing, Social Media, Web design
By Cris CM

In this day and age, the majority of small business owners have an online presence either on social media, a website or both. This means most of us have a computer around and need to use it for many different tasks during the day: creating digital content, planning a marketing campaign, keeping track of statistics, etc. There are a ton of tools and tutorials out there that can help us with all these processes but it is difficult to keep...

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19
January

Promotion Checklist for Small Business Owners – Free printable PDF!

January 19, 2016
In Business, Freebies, Marketing
By Cris CM

  We small business owners are constantly looking for new ways to market our products and services. New approaches to old ways are welcome too. I've recently put together this awesome PDF checklist and I wanted to share it with you. It includes 15 creative marketing ideas that will help you increase your visits, social media interactions and sales. You can print it to mark that actions you have already taken and keep it close to work on those still pending. Download...

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18
November

4 basic functionalities you should have on your website

November 18, 2015
In Marketing, Web design
By Cris CM

  When you use your website to market your products or services, the main goal should be to make things easy, even ridiculously easy, for those visitors who are potential buyers. A well-designed business website should display a delicate balance between offering many possibilities and presenting them in a simple way. This requires some key elements that, depending on the nature of the products offered, should be included under one form or another. Some of the functionalities listed on this post...

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07
October

9 essential websites for small business owners and entrepreneurs

October 7, 2015
In Business, Marketing, Social Media
By Cris CM

    Whether you are thinking about starting your own business or you are already there, you don't have to do it alone. There are a lot of really good reference sites out there packed with useful tips, free guides, podcasts, forums and news about social media, marketplaces and trends. Keeping an eye on some of these websites will help you stay connected to a broader community of people with the same needs and interests as you as well as eventually finding new...

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