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Author: Cris CM

30
May

WordPress.com vs WordPress.org: what are the main differences?

May 30, 2017
In Web design
By Cris CM

If you happen to hang around Facebook groups for entrepreneurs and business owners you have probably noticed this is one of the most frequently asked questions when talking about WordPress websites: what is the difference between WordPress.com and WordPress.org? It is understandably confusing if you have just started dipping your toes on the waters of this content management system. Another common situation is you didn’t build your website yourself and now that you are planning to do some updates you...

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10
April

Checklist: 10 ideas to increase your website traffic

April 10, 2017
In Business, Marketing
By Cris CM

We all know website traffic comes and goes and many times it is out of our control due to the many aspects involved: niche, SEO, readability of the page, changes in search engine algorithms, etc. A good SEO strategy requires time and effort to develop and it is crucial to get your website in front of the correct eyes –not only quantity is important. Aside from that, there are still many things you can do to increase your website traffic...

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09
February

A beginner’s guide to WordPress security

February 9, 2017
In Web design
By Cris CM

Self-hosted WordPress websites are powerful marketing tools for business. Being an open source platform, WordPress offers endless possibilities, the most profesional looks and the latest functions. But, as some would say, with great power comes great responsibility and this case is no exception. Security should be your number 1 priority when working on your website. The platform already takes care of a great part of it but there is still a lot you can do to shield your site from...

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23
January

Instagram challenge: Grow your account in 7 days + new Resource Library!

January 23, 2017
In Freebies, Social Media
By Cris CM

Ready to give your Instagram account a boost? I've prepared a challenge with a total of 7 actionable items, one for each day of the next week (or whenever you want to start it). The main idea behind this challenge is to incorporate the following actions into your routine, some of them daily, others once or twice a week. If you do it that way, you will probably see an important increase on your account numbers as well as on the engagement level...

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02
November

Instagram Stories: 7 tricks and 7 ideas to market your business

November 2, 2016
In Branding, Business, Social Media
By Cris CM

  This functionality may be new to the Instagram platform but it has been out there on Snapchat for quite a while. Instagram stories are similar to Snapchat stories in every possible way: you can post both photos and videos, customize them with text and color doodles, add filters (though not as elaborate as on Snapchat), only your followers can see them and they just last for 24 hours. I've had a Snapchat account for some time now but I have never posted a public...

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06
September

How to set up an image-based email signature on Gmail – Step by step tutorial with images

September 6, 2016
In Branding, Tutorials
By Cris CM

  Whenever I create an image-based email signature for any of my clients, the next natural question is always "How do I set it up on my email account?". After a pretty long time offering this service, I can say most small business owners I've worked with manage their emails through Gmail. That's why I have decided to create this quick tutorial in 5 easy steps including images for reference. Other email services may have a different interface but I'm sure the process is...

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31
August

Free printable monthly calendar

August 31, 2016
In Business, Freebies
By Cris CM

A new free printable ready to be downloaded! It is a simple monthly calendar this time. You can print as many as you want and customize it for each month. If you are like me and you like to have a broader vision of your month side by side with your daily planner, this can definitely come in handy. Go ahead and download it from the Resource Library now. And don't forget to check the free weekly planner for small business owners as...

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07
July

7 websites full of inspiration to keep your creative juices flowing

July 7, 2016
In Inspiration
By Cris CM

  If you work creating original products or services, you probably have noticed inspiration and creativity are more like a rollercoaster than an easy hike. One day you are at the highest heights and the next you can’t even… you can’t. When I find myself on one of those creativity deserts, I head over to my “Inspiration” newsfeed folder and I breathe everything in. What I have there is simply a list of art, design and technology websites that regularly publish...

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28
April

My Small Business Toolbox – 13 online resources that will make your digital life easier

April 28, 2016
In Branding, Business, Marketing, Social Media, Web design
By Cris CM

In this day and age, the majority of small business owners have an online presence either on social media, a website or both. This means most of us have a computer around and need to use it for many different tasks during the day: creating digital content, planning a marketing campaign, keeping track of statistics, etc. There are a ton of tools and tutorials out there that can help us with all these processes but it is difficult to keep...

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22
March

Small Business Feature: Pops n’ Chill

March 22, 2016
In Business, Clients
By Cris CM

  Finally, after a long time I'm back with business features! Today I want to introduce you to Maria Victoria, the owner of Pops n' Chill, an artisanal handmade pops business in Virginia. We worked together to create her logo, website and other marketing materials and now she has kindly answered some questions about her colorful adventure. Enjoy!   What products or services do you offer and how long have you been around? I make and sell Gourmet Artisan frozen treats like popsicles and...

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