marketing Tag

Checklist: 9 back to school ideas to get your business rolling after the holidays

September is the perfect time of the year for giving a boost to your business strategy, trying new marketing ideas and creating processes that will help you be more efficient. Everybody is coming back from the holidays and ready to get back to work, so having certain things under control will help you ride this wave like a master. Here you have a checklist including some back to school ideas to get your business on point this month. Access the Resource Library to download it for free.   [Tweet "Checklist: 9 back to school ideas to get your business rolling after the holidays"]...

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Instagram challenge: Grow your account in 7 days + new Resource Library!

Ready to give your Instagram account a boost? I've prepared a challenge with a total of 7 actionable items, one for each day of the next week (or whenever you want to start it). The main idea behind this challenge is to incorporate the following actions into your routine, some of them daily, others once or twice a week. If you do it that way, you will probably see an important increase on your account numbers as well as on the engagement level of your followers. Where can you download the Instagram challenge? On the new Sombras Blancas' Resource Library! I've gathered all the printables, checklists, tutorials and other freebies I've been creating since I started my business and I will keep adding more...

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Promotion Checklist for Small Business Owners – Free printable PDF!

  We small business owners are constantly looking for new ways to market our products and services. New approaches to old ways are welcome too. I've recently put together this awesome PDF checklist and I wanted to share it with you. It includes 15 creative marketing ideas that will help you increase your visits, social media interactions and sales. You can print it to mark that actions you have already taken and keep it close to work on those still pending. Download it from the Resource Library. I hope you find it useful! :) [Tweet "Promotion Checklist for Small Business Owners - Free printable PDF! #smallbusiness #marketing"]...

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5 guerrilla marketing ideas that will help you gain more exposure

    What is guerrilla marketing? Wikipedia says: a concept of advertisement strategy designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It sounds worth trying, right? I'm sure you are already using some of these tactics but here you have 5 simple ideas to help you reach more potencial customers and give some love to those who are already there.   Use a points system/reward card for loyal clients. Allow your clients to "collect" points each time they buy something from you so when they reach a certain number of points they receive a free product or service. If you own a physical business having an actual reward card will also help as your...

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“Everyone” is not your target market

    Everytime I start a custom logo or website design project with a new client I send him/her a detailed questionnaire in order to get to know them and their businesses better. It is extremely important to have this extra information in order to start working on the initial design concepts. Having a clear aesthetic idea is never enough. One of those questions I always ask is "Who is your target market/audience?". Very often I receive the wrong answer: "Everyone" or "Men and women ages 15-65". Why is this an incorrect approach? Well, it is really simple: you can't speak to such a wide range of people using the same language -copy, images, products- and attract them all. If you try to reach different...

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Small Business Feature: MJ’s Custom Cookies

  A new Small Business Feature for all of you! Talking with the wonderful MJ from MJ's Custom Cookies this time. I've been working with her to renew her logo and create a coloful website and I can say she is definitely a smart cookie :) Enjoy!   What do you sell and how long have you been around? I make custom cookies for all sorts of occasions, such as: birthdays, baby and wedding showers, anniversaries, corporate events, logo and photo cookies, to name a few. I have been around for about a year and a half.   How did you get the background and skills necessary to run this type of business? I am actually not a trained baker, but have been baking as a hobby for...

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Why you must have a logo or improve your current one?

  First impression. That's the main reason why a business needs a professional logo design. I'm sure you have heard this many times before. It is one of the most important reasons but there are some others that you should consider. Differentiation is essential, especially when you have a small business. Even if you are selling handmade bookmarks or bracelets that you make on your spare time. And here's why: if you search for "handmade bracelets" on Etsy, Pinterest or Instagram, you will automatically get hundreds of designs from different sellers, all of them mixed with images of personal craft projects by other people who are not looking for sales. One ot the tools you have to gain attention on this...

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The Perfect Newsletter Checklist

  A newsletter is one of the most powerful tools you can use to engage with your audience and keep them updated on what is going on with your brand. It helps maintaining a regular contact with customers or followers who can’t check social media very often. In my personal experience there is a particular reaction that occurs very often: a previous client is thinking about hiring my services again to work on a new project. Since this new idea doesn’t seem of vital importance for his/her company, he/she keeps putting off contacting me about it. But when one of my newsletters appears on his/her inbox, he/she suddenly finds a moment to send me an email and the magic begins. Even...

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