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Why you don’t need to send regular newsletters to benefit from having an email list

If you think email marketing is a thing from the past, this post is probably not for you. In my opinion, as much as there are a hundred new promotion tools available, email is still an effective way of getting your products or services in front of the eyes of many people at a very low cost (or even for free). Keeping an email list and sending out regular newsletters may look like a very time-consuming task, but I'm here to tell you you can still get a lot of the benefits by putting in much less work. Here's how to achieve that by automating 2 parts of the process: getting people to subscribe to your list and sending your...

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