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How to set up Google Alerts and how you can use it for your business

Google Alerts is probably one of the simplest yet most powerful tools available for small business owners out there, and still many don't know about it or don't use it regularly. It is free and super easy to set up (quick tutorial at the end of this post). But what is Google Alerts? It is a bot that automatically sends you emails whenever new content is published (indexed by Google) including one or several key phrases of your choice. For each one of these search terms or phrases, you can configure email frequency, language, and region, as well as some other filters with only a few clicks. But again, how can I use this tool as a small business owner?...

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